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MICROECONOMICS A Lecture Outline and its Detail Coverage
MICROECONOMICS A Lecture Outline and its Detail Coverage

... Consumer choice and the demand function: maximizing utility subject to income (diagram and the mathematical form) The derivation of a demand curve – proving the law of demand Income and substitution effects due to a price change PRODUCTION Production function as a function of four wheels Production ...
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... is cold. The world’s largest soft drink maker, Coca-Cola, is trialling machines which can automatically raise or lower prices based on demand. The company has been testing the technology in America for about three years. Australian-based coke bottler, Coca-Cola Amatil, confirmed yesterday the so-cal ...
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... One of the most significant factors that appears on both lists is the price of the product being considered. This makes it convenient to relate on the same graph the amount demanded and supplied. The relationship of price and consumer’s quantity demanded is inverse, as shown in Figure 2-1, while sup ...
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... 1. Surplus: A surplus exists if (at a given price) the quantity supplied is greater than the quantity demanded. If a surplus exists, some sellers are dissatisfied, and competition between sellers will cause the price to fall. 2. Shortage: A Shortage exists if (at a given price) the quantity demanded ...
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Supply and demand



In microeconomics, supply and demand is an economic model of price determination in a market. It concludes that in a competitive market, the unit price for a particular good, or other traded item such as labor or liquid financial assets, will vary until it settles at a point where the quantity demanded (at the current price) will equal the quantity supplied (at the current price), resulting in an economic equilibrium for price and quantity transacted.The four basic laws of supply and demand are: If demand increases (demand curve shifts to the right) and supply remains unchanged, a shortage occurs, leading to a higher equilibrium price. If demand decreases (demand curve shifts to the left) and supply remains unchanged, a surplus occurs, leading to a lower equilibrium price. If demand remains unchanged and supply increases (supply curve shifts to the right), a surplus occurs, leading to a lower equilibrium price. If demand remains unchanged and supply decreases (supply curve shifts to the left), a shortage occurs, leading to a higher equilibrium price.↑
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