• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Part 10
Part 10

... Direct marketing is the new way of marketing communications. Here, the company markets through various advertising media that interact directly with consumers, generally encouraging the consumer to make a direct response. In other words, direct marketing consists of direct communications with carefu ...
download
download

... attract highly skilled, creative people ...
Job Description: Marketing Coordinator
Job Description: Marketing Coordinator

... • Play a support role in developing e-commerce strategies and plans for this activity in conjunction with the Digital Marketing team. • Deliver tools required by the Australia and New Zealand marketing campaigns such as e-newsletters, collateral and promotional items, as required. • Coordinate and w ...
Who we are - Connexus Interactive Limited
Who we are - Connexus Interactive Limited

... What we do We provide ideas, advice and business applications that help our clients interact with consumers or with other businesses. Having started as a pioneer of telephone interactivity (premium rate services, Interactive Voice Response, contesting), Connexus now provides clients with the means t ...
Figleaves Uncovers Customer Acquisition Strategy with Yahoo
Figleaves Uncovers Customer Acquisition Strategy with Yahoo

Our online media planning and buying services work
Our online media planning and buying services work

... Connaxis online media planning and buying services allow our clients to select the online media advertising channels that will lead to successful internet marketing campaigns. Our primary online media planning and buying objective is to ensure that we work within our clients’ budgets to efficiently ...
File - Coach Matt James
File - Coach Matt James

... • A special event is a one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body • To the customer or guest, a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday ...
Job Title - Advertising Sales Executive - North
Job Title - Advertising Sales Executive - North

... Sell advertising and marketing solutions to new and existing business clients Plan and prioritise sales activities to achieve targets and meet deadlines Actively and creatively source potential advertising opportunities and engage new clients / new business Build and maintain strong working relation ...
Job Description - networx Recruitment
Job Description - networx Recruitment

... display and paid social Briefs content team as required for on-page requirements, content refreshes and best practices and briefs in digital enterprise team for any technical & tagging requirements, and best practices Works with the marketing team to define channel optimisation requirements for cont ...
Marketing Manager
Marketing Manager

... Must be competent and comfortable in selling marketing concepts to customers/stakeholders Must have appropriate project management skills gained through practical application and experience Must be able to challenge and resolve issues as they arise e.g. timing issues across various work packages req ...
tourism glossary - Travel Oregon Industry
tourism glossary - Travel Oregon Industry

... Advertising --- Any paid form of promotion of destinations, products or services. Advertising agency --- A specialized company that provides advertising services to destinations and businesses. American Bus Association (ABA) --- A trade association representing motorcoach and tour companies, travel ...
marketing policy
marketing policy

... 1.1 Marketing aims to attract learners to enrol at BHASVIC and to communicate its activities to both internal and external audiences in a coherent and effective way, supporting the College’s mission. This will include high quality marketing events and materials to promote and celebrate the quality o ...
1 - JustAnswer
1 - JustAnswer

... feel like they are learning about something important and that has “real” value to it. Finally, sales promotions create excitement for consumers, which also helps further promote the product. References ...
03 Segmentation and Marketing objectives
03 Segmentation and Marketing objectives

... • Personality, Attitudes and Values – ‘compliant’ and ‘aggressive’ personality types – social, reparative, indulgent and oceanic drinkers • Life Style – activities, interests, opinions and values ...
H & T Final Exam Review
H & T Final Exam Review

... Executive summary ...
Chapter 13 Building Customer Relationships Through
Chapter 13 Building Customer Relationships Through

... 8. Describe how market measurement and sales forecasting are used Measuring the sales potential of specific market segments helps a firm evaluate their feasibility and decide how to allocate resources to each segment. An analysis should indicate such information as time, geographic area, and the spe ...
No Slide Title
No Slide Title

... • Text Reading – Marketing Management, Kotler & Keller, 13th Edition • Mini Cases • Marketing Plan ...
b. define business strategy
b. define business strategy

... almost $200,000,000,000  large amount to show that there are many customer supporting taobao ...
U.S.T. 14th Annual Intensive Postgraduate Course Clinical Skills
U.S.T. 14th Annual Intensive Postgraduate Course Clinical Skills

... 7. Feedback and reinforcement Effective social marketing is about continuous recruitment and reinforcement of messages - with regular communications which report back to people on the success of their efforts and the next steps which are expected of ...
to read the full article.
to read the full article.

... were consultants and they based their consultancy service on the hard data they derived from consumer research... These two men operated at the highest level and were trusted gurus to the men they served... Even as the nascent science of market research grew in the 1920s and 1930s, it retained its p ...
JOB DESCRIPTION JOB TITLE Digital Marketing and
JOB DESCRIPTION JOB TITLE Digital Marketing and

... As part of this exciting role, the successful candidate will be able to demonstrate excellent and effective communication skills, including the ability to build and maintain beneficial relationships with target media and stakeholders. If you have a relevant degree or equivalent qualification, or rec ...
Unit5
Unit5

... duration is short. It is hard to deliver complex messages and is not easily ...
Promotion and promotional Mix
Promotion and promotional Mix

... • Print – sent through the regular mail • Electronic – sent over e-mail ...
Chapter 19—Managing Integrated Marketing Communications
Chapter 19—Managing Integrated Marketing Communications

... The IMC planning process is based on a longitudinal consumer purchase database. Ideally, this database would contain, by household, demographics, psychographics, purchase data, and perhaps some information about how the household feels about or is involved with the product category. In many cases, ...
Promotion and promotional Mix
Promotion and promotional Mix

... • Print – sent through the regular mail • Electronic – sent over e-mail ...
< 1 ... 407 408 409 410 411 412 413 414 415 ... 553 >

Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs for men with heart disease (target market), the communication may be aimed at those men but also perhaps at their spouses (target audience). Targeted marketing and targeted advertising strive for narrowcasting rather than broadcasting.A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report