The effect of marketing communication on business relationship loyalty
... channels (Järvinen et al., 2012). Due to the differences in communication channels or tools in terms of effectiveness and cost, this study examines marketing communications as divided into mass media, personal and device-mediated channels. This channel-wise approach has not been widely employed alth ...
... channels (Järvinen et al., 2012). Due to the differences in communication channels or tools in terms of effectiveness and cost, this study examines marketing communications as divided into mass media, personal and device-mediated channels. This channel-wise approach has not been widely employed alth ...
The effects of e-mail marketing on brand loyalty.
... This literature study aims at linking brand loyalty and e-mail marketing effects together and by doing to bringing two areas of research together and determining research gaps. From the results an extended model of brand loyalty and the effects of e-mail marketing on the brand loyalty is presented. ...
... This literature study aims at linking brand loyalty and e-mail marketing effects together and by doing to bringing two areas of research together and determining research gaps. From the results an extended model of brand loyalty and the effects of e-mail marketing on the brand loyalty is presented. ...
Advances in Environmental Biology
... antecedent of behavioral loyalty and actual behavior [32]. It is generally believed that satisfaction leads to repeat purchases and recommendations to another consumer, which are the main indicators of loyalty. Satisfaction is a person‟s feeling of pleasure or disappointment resulting from companing ...
... antecedent of behavioral loyalty and actual behavior [32]. It is generally believed that satisfaction leads to repeat purchases and recommendations to another consumer, which are the main indicators of loyalty. Satisfaction is a person‟s feeling of pleasure or disappointment resulting from companing ...
Royalty Rewards webpage RestaurantREV
... But it doesn’t stop there! From our extensive restaurant and retail experience, we know even the ‘best’ program won’t work for YOU if it’s too difficult to implement in your restaurant. That’s why they created Royalty Rewards® from the ground-up as system that practically runs itself. Meaning there’ ...
... But it doesn’t stop there! From our extensive restaurant and retail experience, we know even the ‘best’ program won’t work for YOU if it’s too difficult to implement in your restaurant. That’s why they created Royalty Rewards® from the ground-up as system that practically runs itself. Meaning there’ ...
Recognizing Relationship Marketing Dimensions and Effects on
... incentives in order to promote the customers for purchasing the products and services while keeping the loyal customers by providing cheaper products and giving gifts to the customers in long-term periods. However, competitive advantage obtained by the company by the help of these criteria usually i ...
... incentives in order to promote the customers for purchasing the products and services while keeping the loyal customers by providing cheaper products and giving gifts to the customers in long-term periods. However, competitive advantage obtained by the company by the help of these criteria usually i ...
2 rânduri libere, 11p - studies and scientific researches. economics
... experiences for the recent and future customers. This situation has pushed marketers to employ creative marketing effort, which based on the latest thinking of value offering. Value is to be regarded as the central process in marketing (AMA, 2013). Marketing’s central function involve a series of pr ...
... experiences for the recent and future customers. This situation has pushed marketers to employ creative marketing effort, which based on the latest thinking of value offering. Value is to be regarded as the central process in marketing (AMA, 2013). Marketing’s central function involve a series of pr ...
Evaluating the impact of customer demographical characteristics on
... H1: Relationship marketing outcomes vary by customer age, namely older customers are more likely to be loyal and to spread positive word-of-mouth than younger customers Gender Gender is commonly referred to as one key factor that influence consumer behavior (Fisher and Arnold, 1994; Palan, 2001). Th ...
... H1: Relationship marketing outcomes vary by customer age, namely older customers are more likely to be loyal and to spread positive word-of-mouth than younger customers Gender Gender is commonly referred to as one key factor that influence consumer behavior (Fisher and Arnold, 1994; Palan, 2001). Th ...
Review Article: Love to Brand, Brand Loyalty and Oral Advertising
... been proposed and there are different approaches and definitions. David Aaker's emphasizes on distinction in brand definition. He knows the brand as symbol which is subjective with a large number of assets and liabilities and its objective is to identify and differentiate products (Aaker, 1991). Ame ...
... been proposed and there are different approaches and definitions. David Aaker's emphasizes on distinction in brand definition. He knows the brand as symbol which is subjective with a large number of assets and liabilities and its objective is to identify and differentiate products (Aaker, 1991). Ame ...
Analysing Wine Behavioural Loyalty
... show excessively high purchase frequencies among their smaller customer base. The paper also introduces the Dirichlet model, a robust descriptive model that benchmarks certain loyalty measures. The paper goes further by introducing a brand propensity, which aggregates to brand level the switching be ...
... show excessively high purchase frequencies among their smaller customer base. The paper also introduces the Dirichlet model, a robust descriptive model that benchmarks certain loyalty measures. The paper goes further by introducing a brand propensity, which aggregates to brand level the switching be ...
IMPROVING CUSTOMER LOYALTY THROUGH A
... In order to understand the big picture it’s essential to understand the concept of a relationship. There are two relevant differences between business-to-business and business-tocustomer relationship motivation: the nature of the relationship and the definition of an actor in the relationship. In a ...
... In order to understand the big picture it’s essential to understand the concept of a relationship. There are two relevant differences between business-to-business and business-tocustomer relationship motivation: the nature of the relationship and the definition of an actor in the relationship. In a ...
Relationship Marketing and Customer Loyalty
... the nature of linkages between relationship marketing and customer loyalty by using customer satisfaction and customer trust as the intervening variables. It investigated the customer perception on customer satisfaction’s characteristics and confidence in exchange partner's reliability and integrity ...
... the nature of linkages between relationship marketing and customer loyalty by using customer satisfaction and customer trust as the intervening variables. It investigated the customer perception on customer satisfaction’s characteristics and confidence in exchange partner's reliability and integrity ...
The Impact of Ethical Sales Behavior on Customer Loyalty: A Case
... representatives of Procter & Gamble (P&G) at Metro Cash & Carry (MCC) supermarkets toward customers. The result of this study is expected to be applicable in fast-moving-consumer-good (FMCG) industry. The applied model in this paper includes four concepts of ethical sales behavior, customer trust, c ...
... representatives of Procter & Gamble (P&G) at Metro Cash & Carry (MCC) supermarkets toward customers. The result of this study is expected to be applicable in fast-moving-consumer-good (FMCG) industry. The applied model in this paper includes four concepts of ethical sales behavior, customer trust, c ...
chicago 2012
... Retailers have struggled for years, trying just about anything that offered profitable, measureable ways to use the Internet and social media to get the customers they want into their stores and buying. Few, however, have lived up to their promises. In this fireside chat, Hjalmar Winbladh will talk ...
... Retailers have struggled for years, trying just about anything that offered profitable, measureable ways to use the Internet and social media to get the customers they want into their stores and buying. Few, however, have lived up to their promises. In this fireside chat, Hjalmar Winbladh will talk ...
Customer Orientation and Marketing in Containerized Freight
... instance, logistics providers gained revenues of USD 162.3 billion in 2009 in the European market, and USD 165.1 billion in 2010. Furthermore, 46 percent of logistics expenditures are dedicated to outsourcing of logistics services. In 2010, the most outsourced logistics services were international t ...
... instance, logistics providers gained revenues of USD 162.3 billion in 2009 in the European market, and USD 165.1 billion in 2010. Furthermore, 46 percent of logistics expenditures are dedicated to outsourcing of logistics services. In 2010, the most outsourced logistics services were international t ...
Customer satisfaction, brand loyalty
... according to the cognition affect conation pattern. The first stage is cognitive loyalty. Customers are loyal to a brand based on their information on that brand. The next phase is affective loyalty, which refers to customer liking or positive attitudes toward a brand. The third step is conative loy ...
... according to the cognition affect conation pattern. The first stage is cognitive loyalty. Customers are loyal to a brand based on their information on that brand. The next phase is affective loyalty, which refers to customer liking or positive attitudes toward a brand. The third step is conative loy ...
DATABASE MARKETING IN THE TRAVEL AND TOURISM INDUSTRY
... probably nearer than many retailers believe. Loyalty cards help pinpoint the most profitable customers, but at the cost of discounts of at least 1%, and the expense of maintaining and managing a large, complex database. Organizations in the travel and tourism sector need to ask similar questions of ...
... probably nearer than many retailers believe. Loyalty cards help pinpoint the most profitable customers, but at the cost of discounts of at least 1%, and the expense of maintaining and managing a large, complex database. Organizations in the travel and tourism sector need to ask similar questions of ...
Relationship Glue: Customers and Marketers Co
... here for a stronger, confirmatory study to show that the co-creation idea increasingly mooted in the literature does have an empirical foundation. Implications for practice Some businesses are already going down the co-creation path. It is not yet widely understood by many businesses, though, exactl ...
... here for a stronger, confirmatory study to show that the co-creation idea increasingly mooted in the literature does have an empirical foundation. Implications for practice Some businesses are already going down the co-creation path. It is not yet widely understood by many businesses, though, exactl ...
Impact of Relationship Marketing on Customer Loyalty
... to the organization as it can be leveraged in both good and bad times. Reichheld& Sasser Jr (1990) claimed that “Companies can boost profits by almost 100% by retaining just 5% more of their customers”. Alrubaiee& Al-Nazer (2010) noted that cultivating customer loyalty is one of the most important d ...
... to the organization as it can be leveraged in both good and bad times. Reichheld& Sasser Jr (1990) claimed that “Companies can boost profits by almost 100% by retaining just 5% more of their customers”. Alrubaiee& Al-Nazer (2010) noted that cultivating customer loyalty is one of the most important d ...
concepts of brand loyalty
... pressure generated by the competing brands. When consumers become committed to brand they make repeated purchases over time. Brand loyalty is a result of consumer behaviour and is affected by a person's preferences. Loyal customers will consistently purchase products from their preferred brands, reg ...
... pressure generated by the competing brands. When consumers become committed to brand they make repeated purchases over time. Brand loyalty is a result of consumer behaviour and is affected by a person's preferences. Loyal customers will consistently purchase products from their preferred brands, reg ...
A dynamic model of customer loyalty
... (1987) identified trust as the critical factor for the move from discrete market transactions towards continuous exchange relationships. Trust was viewed as one of the most relevant antecedents of stable and collaborative relationships. The centrality of trust in market relationships is made evident ...
... (1987) identified trust as the critical factor for the move from discrete market transactions towards continuous exchange relationships. Trust was viewed as one of the most relevant antecedents of stable and collaborative relationships. The centrality of trust in market relationships is made evident ...
IOSR Journal of Business and Management (IOSR-JBM)
... [33]. Because of the positive influence that customer loyalty has on profitability, Hennig-Thurau, Gwinner, and Gremler [34] state that customer loyalty is the “primary goal” of relationship marketing. Peng and Wang [35] defines relationship marketing as all marketing activities directed to build cu ...
... [33]. Because of the positive influence that customer loyalty has on profitability, Hennig-Thurau, Gwinner, and Gremler [34] state that customer loyalty is the “primary goal” of relationship marketing. Peng and Wang [35] defines relationship marketing as all marketing activities directed to build cu ...
Stimulating Technology-Based Start-Ups
... image. However, this would be achieved only with those who have the sense of brand loyalty at least some certain level that tends to express such commitment toward a brand. Within this context, the significant role of brand loyalty has answered the question why it is worth studied. For many years, s ...
... image. However, this would be achieved only with those who have the sense of brand loyalty at least some certain level that tends to express such commitment toward a brand. Within this context, the significant role of brand loyalty has answered the question why it is worth studied. For many years, s ...
RELATIONSHIP MARKETING Student Name: Name of Institution
... from their competitors. Additionally, organizations in the same industry of production tend to provide consumers with similar products and services with slightly little differentiation. This therefore puts pressure on organizations to strategies on methods of maintaining their current customers and ...
... from their competitors. Additionally, organizations in the same industry of production tend to provide consumers with similar products and services with slightly little differentiation. This therefore puts pressure on organizations to strategies on methods of maintaining their current customers and ...
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe that can be easily scanned, some are chip cards or proximity cards. Small keyring cards (also known as keytags) which serve as key fobs are often used for convenience in carrying and ease of access.By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases. Hence, the card is the visible means of implementing a type of what economists call a two-part tariff. Application forms usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store uses aggregate data internally (and sometimes externally) as part of its marketing research. These cards can be used to determine, for example, a given customer's favorite brand of beer, or whether he or she is a vegetarian. Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing of medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent flyer card).Loyalty programs can be viewed as a form of centralized virtual currency, one with unidirectional cash flow, since reward points can be exchanged into a good or service but not back into cash.B2B (Business to Business) loyalty programs reward businesses for their purchase of goods and services from suppliers.