pdf - Insight Out of Chaos
... where 1,250 Gold Points can be redeemed for an appetizer or dessert; Thrifty Car Rental, where a $10 gift certificate can be obtained for 6,250 points; and a variety of Carlson-affiliated hotels and travel services, including cruises and limousine companies. Like their Greenpoints counterparts, Gol ...
... where 1,250 Gold Points can be redeemed for an appetizer or dessert; Thrifty Car Rental, where a $10 gift certificate can be obtained for 6,250 points; and a variety of Carlson-affiliated hotels and travel services, including cruises and limousine companies. Like their Greenpoints counterparts, Gol ...
Loyalty Programs
... A quantitative & qualitative study among organizations in the Netherlands in 2016 ...
... A quantitative & qualitative study among organizations in the Netherlands in 2016 ...
Document
... 57% say that they modify where they buy items to maximize their points 79% indicate that “programs make me more likely to continue to do business with certain companies.” Overall, the survey found that 71% of respondents: “have room for more programs in their wallets.” ...
... 57% say that they modify where they buy items to maximize their points 79% indicate that “programs make me more likely to continue to do business with certain companies.” Overall, the survey found that 71% of respondents: “have room for more programs in their wallets.” ...
An Abstract Submitted to
... Abstract: Loyalty programs are playing an increasingly important role in retailers’ customer relationship management efforts. They have also been studied extensively by marketing academics. Conventional retail loyalty programs usually determine rewards based on the total amount that a consumer has s ...
... Abstract: Loyalty programs are playing an increasingly important role in retailers’ customer relationship management efforts. They have also been studied extensively by marketing academics. Conventional retail loyalty programs usually determine rewards based on the total amount that a consumer has s ...
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe that can be easily scanned, some are chip cards or proximity cards. Small keyring cards (also known as keytags) which serve as key fobs are often used for convenience in carrying and ease of access.By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases. Hence, the card is the visible means of implementing a type of what economists call a two-part tariff. Application forms usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store uses aggregate data internally (and sometimes externally) as part of its marketing research. These cards can be used to determine, for example, a given customer's favorite brand of beer, or whether he or she is a vegetarian. Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing of medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent flyer card).Loyalty programs can be viewed as a form of centralized virtual currency, one with unidirectional cash flow, since reward points can be exchanged into a good or service but not back into cash.B2B (Business to Business) loyalty programs reward businesses for their purchase of goods and services from suppliers.