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Market Research and On-Line Direct Marketing
Market Research and On-Line Direct Marketing

... 3. What kind of products or services, if any, do they market any products or services for their users to buy? ...
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International Marketing

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Professional Sales and Marketing Certificate
Professional Sales and Marketing Certificate

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... Monopoly—When one firms sells a good or service and has a lot of control over its marketing plan. Oligopoly—When a few firms, usually large ones, account for most industry sales and would like to engage in non-price competition. Monopolistic Competition—If there are several firms in an industry, eac ...
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Marketing Of High-Technology Products and

... "Well," says the balloonist, "everything you have told me is technically correct, but I have no idea what to make of your information, and the fact is, I am still lost." The woman below says, "you must be a manager." "Yes, I am," replies the balloonist, "but how did you know?" "Well," comes the answ ...
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... C. Social Responsibility: The private sector is taking some responsibility for improving living conditions, and firms all over the world have elevated the role of corporate social responsibility. i. Marketing 3.0 suggests three central trends that change the way companies do business: increased cons ...
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... C. Social Responsibility: The private sector is taking some responsibility for improving living conditions, and firms all over the world have elevated the role of corporate social responsibility. i. Marketing 3.0 suggests three central trends that change the way companies do business: increased cons ...
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... “For some brands, viral campaigns will suit their ethos and target consumer. Lots of brands are currently using Facebook and Twitter, along with other social media channels, to reach buyers. Facebook can work for brands where people feel a great deal of affection for them, such as Cadbury’s Wispa, w ...
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Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
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