• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
8. Use of technology in marketing
8. Use of technology in marketing

... using special codes on-line which have been sent my email when the goods are ordered. This gives them a good idea of when they will receive their order or if it has been delayed. ...
Job purpose - Bedford College
Job purpose - Bedford College

... update on marketing activities and encourage two-way communication.  Providing an agency-style marketing services to staff across the College to support achievement of recruitment targets and College priorities.  Being the first point of contact for internal departments requiring marketing support ...
[Company Name] Marketing Plan
[Company Name] Marketing Plan

... Competitors’ Weaknesses ...
Diploma in School Marketing - Centre for Marketing Schools
Diploma in School Marketing - Centre for Marketing Schools

... Marketing Schools’ Diploma in School Marketing is a rigorous and practical course that is directly applicable to your work environment. The success rate for the course is extremely high as the program is based on sound adult learning principles with a focus on learning at your own pace. The material ...
Financial Services Marketing
Financial Services Marketing

... relationships with stakeholders in a dynamic environment ...
The Research of Marketing in Leisure Industry The definition of
The Research of Marketing in Leisure Industry The definition of

... Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs. Strategy • Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing s ...
Eleven
Eleven

... – Stick to what you know – Adapt to local tastes • Long-term strategy works for Nestle because the company relies on local ingredients and markets products that consumers can afford. ...
Project Topics
Project Topics

... *Remuneration and employee motivation * Motivation of employees in steel industry *Labour laws and legislation in India *Different approaches for employee safety and health *Research on advantages and disadvantages of vertical or horizontal organization *Employee retention strategies for financial s ...
Part 10
Part 10

... used along with sales promotions and advertising campaigns. It is also useful for small businesses through guest books, visitors lists, and lists of enquiries. These operations rely on repeat business. Direct marketing builds relationships; it is an important tool in customer relationship management ...
Instructions: Please answer questions below that apply to your
Instructions: Please answer questions below that apply to your

... Instructions: Please answer questions below that apply to your business and save as a Word or PDF file then email it back to us at [email protected] or CLICK HERE to fill out online. Name: Company: Email: Website: ...
Presentation Package
Presentation Package

... Author name here for Edited books Stephanie West and Erik Rabinowitz ...
Bangladesh is, in many ways, the most developed microfinance
Bangladesh is, in many ways, the most developed microfinance

... services, absence of a strong proposition, and an evolving technology and related customer service issues (and trust).6 As a result of these common shortcomings, the sales strategy for most of the m-banking services offered have been more of an inadequate ―push‖ than ―pull‖, where the focus of marke ...
Sample Roundtable Session - acuho-i
Sample Roundtable Session - acuho-i

... These programs will focus on issues related to the acquisition and management of hardware, software, and/or data security. The use of emerging technologies to support business operations and how to address the technology demands of today’s college students. Programs submitted in this area are focuse ...
the glocal transformation: developing marketing assets
the glocal transformation: developing marketing assets

... initial phase of employing such a system. These services ensure that the marketers can easily find, ...
Marketing and Sales  Overview
Marketing and Sales Overview

... Excellent communication skills, including the ability to persuade and negotiate Good networking and relationship building with customers, be they big businesses or the public The ability to listen carefully to the customer and to use perceptive analysis to adapt sales techniques to customer needs A ...
The impact of marketing on public health
The impact of marketing on public health

... stakeholder marketing consumer marketing ...
IOSR Journal of Business and Management (IOSR-JBM) www.iosrjournals.org
IOSR Journal of Business and Management (IOSR-JBM) www.iosrjournals.org

... selling ringtones to consumers for instant use as well. In turn, Orange turned the traditional concept of content marketing on its head, by fusing news content with video, music, games and commerce. This multifaceted approach not only increased engagement to the brand's website, but it also establis ...
Digital Marketing Meeting
Digital Marketing Meeting

Food Laws (Agmark,BIS, FSSAI)
Food Laws (Agmark,BIS, FSSAI)

... market is the primary goal of marketing. The only means by which product can be made known is to advertise and promote. Various types of marketing approaches can be utilized by an organization. All forms of marketing promote product awareness to the market at large. Offline and online marketing make ...
to - Little Red`s Big Ideas
to - Little Red`s Big Ideas

...  Remember that creative thinkers are often “organizationally challenged.” Offer to partner with creative team members.  Mail print ads to media list developed by Marketing Manager ...
Chapter 11
Chapter 11

... types of marketing channels for business and consumer products. Explain the role of the members of the marketing channel, and how they add value to the marketing process. List the types and forms of retailing, and the major marketing decisions retailers make. Describe the major channel design decisi ...
Marketing
Marketing

... Hi my name is Jennifer and I work at 1600 Glenarm! I do not want to take a lot of your time but I wanted to see if we could partner with each other to help generate more traffic for our businesses? Would it be ok if I left some flyers for your customers and employees. I would love to help generate s ...
Strategic Marketing Planning
Strategic Marketing Planning

... company resources in the search for a competitive advantage in the marketplace. The steps are well known: analyze where your customers, competitors and company are today; determine where you want them to be tomorrow; develop a plan for getting there; and then implement it. It all sounds so simple. B ...
Slayt 1
Slayt 1

... controllable marketing-mix variables. But the company operates in a complex marketing environment, consisting of uncontrollable forces to which the company must adapt. The environment produces both threats and opportunities. The company must carefully analyze its environment so that it can avoid the ...
Chapter 7 Marketing Marketing mix
Chapter 7 Marketing Marketing mix

... Marketing mix — promotion Businesses can promote products by: • advertising • personal selling ...
< 1 ... 432 433 434 435 436 437 438 439 440 ... 538 >

Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, Viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013.
  • studyres.com © 2026
  • DMCA
  • Privacy
  • Terms
  • Report