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DEAN - Cannes Lions
DEAN - Cannes Lions

DIGITAL MARKETING OFFICER Job Description Reporting to: Head
DIGITAL MARKETING OFFICER Job Description Reporting to: Head

...  To work with the Head of Marketing to plan and implement the highest standard in marketing and communications campaigns for the Bush Theatre to grow audiences and penetrate new markets.  To lead on digital content creation and management of our digital channels, and to support digital innovation ...
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... ofweather.com). Whether defined as a function or an organization-wide culture, marketing is responsible for acquiring and retaining target customers[5]. In this process, successful marketers manage to move desirable customers from awareness through exploration and, finally, to commitment4. Once cust ...
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... business. Some examples: networking, web, mailings, ads, radio/other media, speaking engagements, blogs, articles, signage, promotional products  Diversify your communication tools: use a multi-pronged approach—choose the three or four strategies that will be most effective for your business and st ...
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... outdoor and indoor marketing, sms, e-mail, you can get an individual to be more sport orientated and more active, thus becoming a sports consumer, this in combination with the demographic data can certainly lead to a successful information campaign. (Iacobini A., 2013. “Influencing sports culture fo ...
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... e. Audience and media fragmentation c. Privacy and security concerns ANS: D 4. Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage? a. It now costs less to reach a mass audience. b. It is much easier to measure f ...
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What`s in the Bag - Louis Oosthuizen

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, Viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013.
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