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Restaurant Marketing
Restaurant Marketing

... to highlight what beverages you want to order people to order or your most eye-catching items. ...
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... more intuitive knowledge and awareness about emerging trends that allowed ‘doing the right thing at the right time’. Swedish Skåne Dairy for example is marketing the “ProViva” probiotic juice successfully. It was developed on the basis of extensive nutritional research, and was the first product off ...
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... and global marketers and to provide them with the analytical tools necessary to become successful international marketers. In the first three quarters of the course, students will learn the theoretical concepts that they will then use to analyze actual cases at the end of the course. After an initia ...
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... number of consumers, marketers can identify the most frequent stimuli that spark an interest in a product category. They can then develop marketing strategies that trigger consumer interest. Marketers need to identify the circumstances that trigger a particular need. Bruner (1987) points out that am ...
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... Selling is only the tip of the iceberg “There will always be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in ...
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True Value: delivering genuine value to customers.

... Marketing manages national campaigns, branding, and circular distribution, including online, email, and print. Campaign Management executes email campaigns for specific retail store events such as customer appreciation and store anniversary sales. The company has a strong commitment to delivering pe ...
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... Marketing communication in fact comprises just of three components a set of tools, the media and messages. The devices to achieve promotion are advertising, sales promotion, personal selling, direct marketing and public relations (Baines et al. 2008, 443). However, generally a number of promotional ...
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... consider the psychology of prices and not simply the economics Reference prices are prices that buyers carry in their minds and refer to when looking at a given product – Noting current prices – Remembering past prices – Assessing the buying situations ...
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The Evolution of the Marketing Concepts

... into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. This philosophy is what is expected of firms today to be market oriented and reap business success. Despit ...
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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, Viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013.
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