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Promoting and Selling - Study Is My Buddy 2014
Promoting and Selling - Study Is My Buddy 2014

...  You are part of a sales team for an Australian company that has just developed a new product. You wish to target the teenage market.  Prepare and present a PowerPoint presentation describing the product (including its name, price and logo) and the strategies you plan to use in selling the product ...
Department of Marketing McCoy Hall 424 T: 512.245.7428 F: 512.245.7475 www.marketing.mccoy. txstate.edu
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... 4310 International Marketing. (3-0) A study of the international planning and coordination of marketing functions, marketing policies, and the analysis of marketing on an international scope including environmental and cultural aspects. Prerequisite: MKT 3343. (MC) 4325 Advanced Topics in Service Ma ...
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... effectiveness or efficiency in serving existing markets, vertical integration strategies are selected. Such integration or intermediary (in forward integration). As a general rule, these strategies will be most appropriate when the ultimate markets are projected as having high growth potential, beca ...
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Department of Marketing McCoy Hall 424 T: 512.245.7428 F: 512.245.7475 www.marketing.mccoy. txstate.edu
Department of Marketing McCoy Hall 424 T: 512.245.7428 F: 512.245.7475 www.marketing.mccoy. txstate.edu

... students to marketing approaches used to understand and market products/services to U.S. ethnic and/or subgroups of consumers. The course includes consumer behavior and research techniques as well as implications to the marketing mix. Prerequisites: MKT 3343 and 3350. 3387 Technology and Marketing. ...
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Economic Utility
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... customers, in order to create value and profit for the company. Maintaining a strong and compelling value proposition and long-term relationship with the company’s customers are vital for the company’s continued success and require constant monitoring of market, environmental, technological and comp ...
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Financial Markets Research in Marketing

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, Viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013.
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