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Children`s consumerism in the food industry
Children`s consumerism in the food industry

... School is a place children have to attend every day and where parents do not have any power to protect them or limit the exposure to marketing campaigns that is why it should stay an advertisement-free area. Nevertheless, schools that are in need of financial funds, willingly reach out for help to b ...
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... New York-based Media Ventures Group Holdings, a marketing firm with nonprofit clients such as March of Dimes and Big Brothers Big Sisters, says that many nonprofits are using the same marketing strategies that for-profit companies use. “Given increased competition for fundraising, not-for-profits ar ...
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Marketing Mix: Place - Water and Sanitation Program (WSP)
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... So where are some of the challenges? Often the supply chain is highly fragmented and informal. For example, in East Java there  are thousands of masons but most don’t have store fronts. Potential customers may not  know where to find them. And for most suppliers, sanitation is not their core busine ...
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... Whereas some forms of mobilization may require smartphone interaction, nearly all mobile phones (over 96%, according to CTIA in 2009) are capable of receiving SMS messages. This further signifies nondiscriminatory and unbiased subscriber participation, greatly leveraging the overall reach and penetr ...
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Digital marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
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