Integrated marketing communications
Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
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![[Product Name] Marketing Plan](http://s1.studyres.com/store/data/006721624_1-4f300d3c67d1ae0e08d2997125f5d831-300x300.png)
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