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Commercialisation Challenge
Commercialisation Challenge

... Why is Marketing important?  Discovering a need or problem a customer has  Researching markets with potential customers  Discovering channels to sell to customers  Creating or stimulating demand for your product  Promoting the product in the eyes of your customer  Good marketing is needed by ...
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... respondents. This phase of the study requires filed work. The researcher and/ or those working for him will go to the field and collect data from respondents. 5. Tabulation and Analysis of Data The data collected from respondents will first be in raw form. It is only after the data has been treated ...
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Multicultural marketing

Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the ""general market."" Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience.
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