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Marine Bec Lucy - chsbusinessstudies
Marine Bec Lucy - chsbusinessstudies

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... Mihai Ţichindelean, “Lucian Blaga” University of Sibiu, Romania ABSTRACT: The purpose of the paper is to propose a set of research perspectives for the relationship marketing theory. A comprehensive literature review is undertaken which entails three different understandings of relationship marketin ...
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... positive, motivated marketing intern to be part of our top-notch team. This paid internship is an ideal opportunity to gain valuable real-world experience at a successful, dynamic organization that is the independent leader in its field of portfolio management! The marketing intern will have an impo ...
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Seven Functions of Marketing

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Street marketing

Street marketing is marketing or promoting products or services in an unconventional way in public places. The main point of street marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers. Unlike typical public marketing campaigns that utilize billboards, street marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients. The final goal of street marketing is to get people to remember brands in a different way than they are used to.
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