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Course Outline - BUSINESS IN MEXICO
Course Outline - BUSINESS IN MEXICO

... 2) Appreciate the impact of cultura on international marketing. 3) Diagnose aspects of marketing en the internationalization process. 4) Design international marketing strategies. 5) Evaluate the organization and coordination of effective international marketing strategies. 6) Evaluate and appreciat ...
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... Manage the procurement process with the procurement team and any other applicable stakeholders Routinely track industry and sector level data as well as competitor data and provide regular updates and to the team: ▪ messaging, pricing, other school activities (features and benefits being offered, pr ...
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... Exercise 2: Fill in the gaps with information from the ellipse below the text to get correct statements. You will not use all information there. a) The marketing concept is that a company´s choice of what goods and services to offer should be based on the goal of satisfying .............. . b) Aim o ...
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Word of Mouth Marketing - Internet Marketing Design

... Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. Ethics and good service come first. Marketing is what you do, not what you say. Negative word of mouth is an opportunity. Listen and learn. People are already talking. Your only o ...
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... After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-inthe same, so lets break it down a bit. Advertising is a single component of the marketing process. It's the part that involves getting the word out conce ...
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Street marketing

Street marketing is marketing or promoting products or services in an unconventional way in public places. The main point of street marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers. Unlike typical public marketing campaigns that utilize billboards, street marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients. The final goal of street marketing is to get people to remember brands in a different way than they are used to.
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