effects of personal traits on generation y consumers` attitudes
... The significant growth in mobile device usage has resulted in the increasing execution of mobile advertisements for products and services and, in turn, mobile networking has become an efficient and effective channel of marketing communication (Tsang, Ho, & Liang, 2004). However, the results of this ...
... The significant growth in mobile device usage has resulted in the increasing execution of mobile advertisements for products and services and, in turn, mobile networking has become an efficient and effective channel of marketing communication (Tsang, Ho, & Liang, 2004). However, the results of this ...
Robert W. Palmatier - Foster School of Business
... Electrical Eng., Georgia Institute of Technology, Atlanta, GA Electrical Eng., Georgia Institute of Technology, Atlanta, GA ...
... Electrical Eng., Georgia Institute of Technology, Atlanta, GA Electrical Eng., Georgia Institute of Technology, Atlanta, GA ...
A perceptual representation in the frontal eye field during covert
... monkeys were required to perform a specific sequence of behaviors requiring a degree of coordination and concentration. An alternative explanation for the monkeys’ behavioral performance is that they had not fully learned the association between the target positions and the correct lever-turn behavio ...
... monkeys were required to perform a specific sequence of behaviors requiring a degree of coordination and concentration. An alternative explanation for the monkeys’ behavioral performance is that they had not fully learned the association between the target positions and the correct lever-turn behavio ...
Leveraging Sponsorships on the Internet
... measure, the researchers demonstrated that, compared with participants who were exposed to brief press releases simply announcing an upcoming sponsorship, participants who were exposed to press releases that described a rationale for the sponsor-sponsee relationship displayed better memory for the s ...
... measure, the researchers demonstrated that, compared with participants who were exposed to brief press releases simply announcing an upcoming sponsorship, participants who were exposed to press releases that described a rationale for the sponsor-sponsee relationship displayed better memory for the s ...
Neuroethology of reward and decision making
... important features of the environment, extract their predictive value for success or failure and then use this information to compute the evolutionarily optimal course of action. Traditionally, these brain mechanisms have been studied with regard to their roles in acquiring rewards and avoiding puni ...
... important features of the environment, extract their predictive value for success or failure and then use this information to compute the evolutionarily optimal course of action. Traditionally, these brain mechanisms have been studied with regard to their roles in acquiring rewards and avoiding puni ...
Customer Life Cycle Management- Time and
... new ways to catch their eyes and their business? The marketing mix management paradigm has dominated marketing thought, since it was introduced almost 40 years ago. Today, this paradigm is beginning to loose its position. New approaches are making their presence, thus setting an era trumpeting loudl ...
... new ways to catch their eyes and their business? The marketing mix management paradigm has dominated marketing thought, since it was introduced almost 40 years ago. Today, this paradigm is beginning to loose its position. New approaches are making their presence, thus setting an era trumpeting loudl ...
Missouri Association of CVBs
... identify and distinguish a destination through positive image building” (Cai, ...
... identify and distinguish a destination through positive image building” (Cai, ...
An Overview of Strategic Marketing
... firm's marketing mix. b. dictate that changes be made to the existing marketing mix despite any negative reactions from customers. c. make most new products obsolete very quickly so that research and development must continually develop new products. d. cause most advertising to be ineffective at co ...
... firm's marketing mix. b. dictate that changes be made to the existing marketing mix despite any negative reactions from customers. c. make most new products obsolete very quickly so that research and development must continually develop new products. d. cause most advertising to be ineffective at co ...
Development of B2B marketing theory Industrial Marketing
... being initiated by Alderson and Cox (cf. Hadjikhani & LaPlaca, 2012; Sheth & Parvatiyar, 1995a,b). This may be due to the dominance of exchange theory over behavioral theory that lasted several decades. In its early stages of development, exchange theory was seen as the principle connection between ...
... being initiated by Alderson and Cox (cf. Hadjikhani & LaPlaca, 2012; Sheth & Parvatiyar, 1995a,b). This may be due to the dominance of exchange theory over behavioral theory that lasted several decades. In its early stages of development, exchange theory was seen as the principle connection between ...
Part 1 Advertising Perspectives - Advertising Educational Foundation
... intangible services of bankers, beauticians, bike repair shops, bill collectors, and the telephone company. Increasingly, advertising is used to advocate a wide variety of ideas, whether economic, political, religious, or social. In this book the term product encompasses goods, services, and ideas. ...
... intangible services of bankers, beauticians, bike repair shops, bill collectors, and the telephone company. Increasingly, advertising is used to advocate a wide variety of ideas, whether economic, political, religious, or social. In this book the term product encompasses goods, services, and ideas. ...
The Effect of Movement Rate and Complexity on
... Instead, these structures may be sensitive to changes in task complexity. At least two studies have shown no change in activity in the PMA and SMA with tapping rates between 0.5 and 4 Hz (Blinkenberg et al., 1996; Wexler et al., 1997). Sadato and colleagues showed a “reverse rate effect” in the SMA ...
... Instead, these structures may be sensitive to changes in task complexity. At least two studies have shown no change in activity in the PMA and SMA with tapping rates between 0.5 and 4 Hz (Blinkenberg et al., 1996; Wexler et al., 1997). Sadato and colleagues showed a “reverse rate effect” in the SMA ...
The effects of e-mail marketing on brand loyalty.
... bringing two areas of research together and determining research gaps. From the results an extended model of brand loyalty and the effects of e-mail marketing on the brand loyalty is presented. In this model two types of brand loyalty are distinguished. Firstly the behavioral loyalty, which focuses ...
... bringing two areas of research together and determining research gaps. From the results an extended model of brand loyalty and the effects of e-mail marketing on the brand loyalty is presented. In this model two types of brand loyalty are distinguished. Firstly the behavioral loyalty, which focuses ...
Austrian economics as a general marketing theory
... least do not deteriorate) the situation ex ante.31 When in the 1960s demand became the bottleneck of businesses, companies needed to focus on customer demands.32 Marketing became responsible for finding and satisfying potential and actual desires of consumers.33 Goods or services that solve customer ...
... least do not deteriorate) the situation ex ante.31 When in the 1960s demand became the bottleneck of businesses, companies needed to focus on customer demands.32 Marketing became responsible for finding and satisfying potential and actual desires of consumers.33 Goods or services that solve customer ...
Advertising and Professional Ethics - Center For The Study Of Ethics
... within a single profession, the attitude of professionals can vary quite a bit. Differences in attitude do not, however, seem to explain which professionals advertise and which do not. Economics seems to explain that: those who need advertising ing, to survive, advertise; those that do not, do not. ...
... within a single profession, the attitude of professionals can vary quite a bit. Differences in attitude do not, however, seem to explain which professionals advertise and which do not. Economics seems to explain that: those who need advertising ing, to survive, advertise; those that do not, do not. ...
Uninformative Advertising as an Invitation to Search
... “My Life. My Card.” campaign? One may think that the high-quality firm would choose to emphasize the its product’s benefits that are, by definition, strong. However, the limited bandwidth of communication inherent in any form of advertising implies that a firm can talk about only a small subset of i ...
... “My Life. My Card.” campaign? One may think that the high-quality firm would choose to emphasize the its product’s benefits that are, by definition, strong. However, the limited bandwidth of communication inherent in any form of advertising implies that a firm can talk about only a small subset of i ...
Jussi Riikonen & Jarno Rinne Thesis Kajaani University of Applied Sciences
... Kajaanin Hokki, an ice hockey club in Kajaani, Finland. Secondary purpose of the study was to interview people in Kajaani about the visibility of Kajaanin Hokki. The study also aimed at finding several reasons for low attendance numbers in Hokki’s home games. Kajaanin Hokki is a team on the second h ...
... Kajaanin Hokki, an ice hockey club in Kajaani, Finland. Secondary purpose of the study was to interview people in Kajaani about the visibility of Kajaanin Hokki. The study also aimed at finding several reasons for low attendance numbers in Hokki’s home games. Kajaanin Hokki is a team on the second h ...
Strategic Marketing Planning
... with the financial imperative and also with socially inclusive government policy. ...
... with the financial imperative and also with socially inclusive government policy. ...
Advertising
... for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial television industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United St ...
... for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial television industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United St ...