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Rasor Marketing Communications Earns EDGE Certification from
Rasor Marketing Communications Earns EDGE Certification from

... Enterprise/Encouraging Diversity, Growth & Equity Unit (MBE/EDGE) of the State of Ohio. ...
Looking at the Global Marketing Environment
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... • Operates in more than one country • Gains marketing, production, R&D, and financial advantages not available to purely domestic competitors • The global firm sees the world as one market ...
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...  People, physical evidence, and process must be considered in addition to the 4 “P’s” when creating external marketing plans.  Successfully delivering a service often depends on staff being trained via internal marketing efforts. ©2003 Prentice Hall, Inc. ...
Strategic Data-Driven Marketing
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... Representing a fundamentally different approach to marketing, the program presents a holistic view of data-driven marketing by including concepts from branding, campaign management, marketing metrics, marketing analytics, technology management, change management and finance. In a collaborative learn ...
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... convey the major part of the message. Personal relationship-building approaches, therefore, are likely to work well in these culture context. ...
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... The Business Development Executive will be a key member of the Sales and Marketing Department for the Shannon Heritage portfolio of products, services and events. This role requires the Business Development Executive to persuade and influence customers to visit Shannon Heritages visitor attractions, ...
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... that 95-97.5% of your database is not in an active frame of mind and is likely to be annoyed by the content typically found on most agent Web sites. Homeowners need to be touched with information that is of ongoing interest and relevance to homeowners. There is one other important point regarding th ...
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Green marketing

Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing.Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the United States, theFederal Trade Commission provides some guidance on environmental marketing claims. This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.
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