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ExecVision-Marketing Executive Job Summary
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... ExecVision is a well-funded, fast-growing SaaS startup looking to help companies take advantage of their greatest assets: their people and the conversations they are having. ExecVision is backed by an established company, Vorsight, with over 10 years of profitable growth and multiple Inc. 5000 fast ...
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Sensory branding

Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers' minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brand image in the consumer's mind.Sense: Any of the faculties, as sight, hearing, smell, taste, or touch, by which humans and animals perceive stimuli originating from outside or inside the body.Sensory marketing: Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and behaviour.
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