Q.2 What are some fundamental marketing concept? OR: Explain
... Ans.: The various fundamental concepts are :(1) Production Concept : The production concept is one of the oldest concepts in business. It holds that consumers will prefer products that are widely available & not expensive. Manager of production oriented business concentrate on achieving high product ...
... Ans.: The various fundamental concepts are :(1) Production Concept : The production concept is one of the oldest concepts in business. It holds that consumers will prefer products that are widely available & not expensive. Manager of production oriented business concentrate on achieving high product ...
Principles of Marketing
... This is the practice of tailoring products and marketing programs to the needs and wants of specific individuals and local customer groups. Local Marketing: Focused on local customer groups, This can drive up he marketing costs, it can create logistics problem and the over all brand image may be dil ...
... This is the practice of tailoring products and marketing programs to the needs and wants of specific individuals and local customer groups. Local Marketing: Focused on local customer groups, This can drive up he marketing costs, it can create logistics problem and the over all brand image may be dil ...
Market Research
... • Recommendations for future opportunities, and change of market plan accordingly . ...
... • Recommendations for future opportunities, and change of market plan accordingly . ...
Data Mining Provides Retail Understanding
... allows users to specify what they are interested in discovering, such as finding good targets for a product. Undirected data mining uses a clustering approach that looks for pure statistical patterns that show why customers are like each other in any way, but often not in a business-focused way. A t ...
... allows users to specify what they are interested in discovering, such as finding good targets for a product. Undirected data mining uses a clustering approach that looks for pure statistical patterns that show why customers are like each other in any way, but often not in a business-focused way. A t ...
File - Sharing
... Marketing ideas can be applied on non business activities. This is called social/societal marketing. This includes: Asking for donations. Drive slow. Asking for vote ...
... Marketing ideas can be applied on non business activities. This is called social/societal marketing. This includes: Asking for donations. Drive slow. Asking for vote ...
Marketing Your Products Directly - FSA31
... Producers are having a difficult time turning a profit in traditional marketing channels due to increased marketing costs. According to a recent USDA study (ERS 2008), farmers received an average of 19 cents of every dollar spent on food in 2006. This amount varies by the type of product (meat, prod ...
... Producers are having a difficult time turning a profit in traditional marketing channels due to increased marketing costs. According to a recent USDA study (ERS 2008), farmers received an average of 19 cents of every dollar spent on food in 2006. This amount varies by the type of product (meat, prod ...
Chapter 15
... Strategic pricing has three aspects Predatory pricing - the profit gained in one market is used to support aggressive pricing designed to drive competitors out, in another market 2. Multi-point pricing - a firm’s pricing strategy in one market may have an impact on a rival’s pricing strategy in anot ...
... Strategic pricing has three aspects Predatory pricing - the profit gained in one market is used to support aggressive pricing designed to drive competitors out, in another market 2. Multi-point pricing - a firm’s pricing strategy in one market may have an impact on a rival’s pricing strategy in anot ...
Document
... Marketers understand that they cannot be all things to all people, all of the time. Buyers and markets are too complex and diverse for one simple marketing formula to adequately address the needs of all. ...
... Marketers understand that they cannot be all things to all people, all of the time. Buyers and markets are too complex and diverse for one simple marketing formula to adequately address the needs of all. ...
A Study of Relationship Marketing on Customer Satisfaction
... confident with the fact that old customers have been retained. Satisfaction and Trust are the two main pillars of the organizations. Conclusion: The aim of the firms should be to lure consumers by adopting a particular kind of behaviour or attitude. This will encourage an ongoing reciprocal interact ...
... confident with the fact that old customers have been retained. Satisfaction and Trust are the two main pillars of the organizations. Conclusion: The aim of the firms should be to lure consumers by adopting a particular kind of behaviour or attitude. This will encourage an ongoing reciprocal interact ...
chap001p
... Marketing “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization ...
... Marketing “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization ...
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
... 12. What is ‘Lifetime Value of Customers ‘ and how can marketers maximize it ?Explain . 13. List out the major types of retailersand explain the same. 14. Describe the methods of setting total promotion budget. 15. List out and explain the alternative concepts or orientations under which organizatio ...
... 12. What is ‘Lifetime Value of Customers ‘ and how can marketers maximize it ?Explain . 13. List out the major types of retailersand explain the same. 14. Describe the methods of setting total promotion budget. 15. List out and explain the alternative concepts or orientations under which organizatio ...
Marketing policy
... workshops to modern they have transformed into modern and developing company. In 1950s it was producing only boilers, and since 70s it has been producing constructions for anti-rocket systems of defense. By the opening of the Olympiad 1980 the factory had produced metal constructions for football an ...
... workshops to modern they have transformed into modern and developing company. In 1950s it was producing only boilers, and since 70s it has been producing constructions for anti-rocket systems of defense. By the opening of the Olympiad 1980 the factory had produced metal constructions for football an ...
The role of marketing
... or may enhance brand recognition in respect of the organisation’s public image. In some cases, the name of the product may become synonymous with the organisation itself. For example, the ballpoint pen was once referred to routinely as a ‘biro’, which is both the inventor’s surname (Laszlo Biro) and ...
... or may enhance brand recognition in respect of the organisation’s public image. In some cases, the name of the product may become synonymous with the organisation itself. For example, the ballpoint pen was once referred to routinely as a ‘biro’, which is both the inventor’s surname (Laszlo Biro) and ...
SIBXPSM5003A Promote a personal services business – blended
... New products can be put into 5 different areas. 1. Products that are very different and create a brand new market. Product development and Market development. 2. New products which fit into an already established market and allow a company to sell it for the first time. Diversification. 3. Existing ...
... New products can be put into 5 different areas. 1. Products that are very different and create a brand new market. Product development and Market development. 2. New products which fit into an already established market and allow a company to sell it for the first time. Diversification. 3. Existing ...
Integrated Marketing & Modern Agencies
... The “new normal” in the way marketing communication is conducted Merge advertising, public relations, direct marketing, sales promotion, event planning, trade communication, retail marketing, package design and other marketing communication elements ...
... The “new normal” in the way marketing communication is conducted Merge advertising, public relations, direct marketing, sales promotion, event planning, trade communication, retail marketing, package design and other marketing communication elements ...
Business Studies(Powerpoint Files)
... • dividing the market into groups based on variables like age, sex, family size, family life cycle, income, occupation, education, religion, race, nationality,… • popular because of – consumer needs vary closely with demographic variables – easier to measure ...
... • dividing the market into groups based on variables like age, sex, family size, family life cycle, income, occupation, education, religion, race, nationality,… • popular because of – consumer needs vary closely with demographic variables – easier to measure ...
Fall 2012 Semester Class Capsules September
... may be more important than any of the other marketing elements of price, product, place, or promotion in maintaining and expanding markets. The rules of customer service, including deciding on your core business, creating your vision, staying close to your customers, managing your customer’s experie ...
... may be more important than any of the other marketing elements of price, product, place, or promotion in maintaining and expanding markets. The rules of customer service, including deciding on your core business, creating your vision, staying close to your customers, managing your customer’s experie ...
Segmenting, Targeting & Positioning (STP)
... For effective segmentation markets must be: Distinguishable from each other Measurable Accessible Sizable Markets with Growth Potential Obviously profitable Compatible with firm’s resource capability ...
... For effective segmentation markets must be: Distinguishable from each other Measurable Accessible Sizable Markets with Growth Potential Obviously profitable Compatible with firm’s resource capability ...
Market - SBH SC/ST WELFARE
... Factors influencing promotion mix • Types of product/market • Buyer’s readiness stage • PLC stage Promotion mix integration ...
... Factors influencing promotion mix • Types of product/market • Buyer’s readiness stage • PLC stage Promotion mix integration ...
Retail
Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers' wants and needs through a lean supply chain. In the 2000s, an increasing amount of retailing is done online using electronic payment and delivery via a courier or postal mail.Retailing includes subordinated services, such as delivery. The term ""retailer"" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets with few or no houses, or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.