Telemarketing ppt
... Strategy: a plan that is generally followed, but that can evolve Transparency: how honest an organization appears to the public ...
... Strategy: a plan that is generally followed, but that can evolve Transparency: how honest an organization appears to the public ...
Segmentation, Targeting, and Positioning
... l Demographics includes identifying ranges for age, gender, family life-cycle, income, occupation, education, ethnic background, and home ownership. l Psychographics involves understanding consumer attitudes to life, their personalities, general interests, opinions, and activities. l Behaviourist ...
... l Demographics includes identifying ranges for age, gender, family life-cycle, income, occupation, education, ethnic background, and home ownership. l Psychographics involves understanding consumer attitudes to life, their personalities, general interests, opinions, and activities. l Behaviourist ...
2380 – Sport Marketing
... 1. Aspects of the sport product are intangible 2. Sport is subjective and heterogeneous 3. Sport is inconsistent and unpredictable 4. Sport is perishable 5. Sport evokes an emotional response ...
... 1. Aspects of the sport product are intangible 2. Sport is subjective and heterogeneous 3. Sport is inconsistent and unpredictable 4. Sport is perishable 5. Sport evokes an emotional response ...
The Marketing Planning
... competition (substitutes). Various ways potential customer spend their money. Search for a competitive advantage: quality, premium price, customer service, low cost, creative ad campaign (product differentiation & brand equity). Competitors reactions: cut price, increase promo spending, develop new ...
... competition (substitutes). Various ways potential customer spend their money. Search for a competitive advantage: quality, premium price, customer service, low cost, creative ad campaign (product differentiation & brand equity). Competitors reactions: cut price, increase promo spending, develop new ...
3 The essential elements of an excellent marketing plan
... The involvement of all levels of management in the planning process More appropriate allocation of scarce resources Consistency of approach across the organization A more market-focused orientation across the organization. However, although it can bring many benefits, a strategic marketi ...
... The involvement of all levels of management in the planning process More appropriate allocation of scarce resources Consistency of approach across the organization A more market-focused orientation across the organization. However, although it can bring many benefits, a strategic marketi ...
1.6 powerpoint
... Computer systems – afforded by large firms that can absorb greater fixed costs ◦ Financial economies Banks show preference to large corporations Large firms can “go public” with their stock ◦ Marketing economies Advertising costs for large companies can be spread over a large product line ◦ Manageri ...
... Computer systems – afforded by large firms that can absorb greater fixed costs ◦ Financial economies Banks show preference to large corporations Large firms can “go public” with their stock ◦ Marketing economies Advertising costs for large companies can be spread over a large product line ◦ Manageri ...
KotlerMM_ch13 - UMM Directory
... • What are the characteristics of products and how can they be classified? • How can companies differentiate products? • How can a company build and manage its product mix and product lines? • How can companies combine products to create strong co-brands or ingredient brands? • How can companies use ...
... • What are the characteristics of products and how can they be classified? • How can companies differentiate products? • How can a company build and manage its product mix and product lines? • How can companies combine products to create strong co-brands or ingredient brands? • How can companies use ...
Omaid Bahar Juice Manufacturing
... opportunities to exchange ideas and suggestions for improvements, critical to business growth. They also compared the marketing practices to industry benchmarks and best practices of similar organizations. At the end of the initial contract period Windrock Group had provided an accurate, objective a ...
... opportunities to exchange ideas and suggestions for improvements, critical to business growth. They also compared the marketing practices to industry benchmarks and best practices of similar organizations. At the end of the initial contract period Windrock Group had provided an accurate, objective a ...
IMC
... http://economictimes.indiatimes.com/news/news-by-industry/consproducts/fmcg/hul-to-roll-out-indias-first-liquid-detergent-surf-excel-liquidat-rs-230/litre/articleshow/19979759.cms ...
... http://economictimes.indiatimes.com/news/news-by-industry/consproducts/fmcg/hul-to-roll-out-indias-first-liquid-detergent-surf-excel-liquidat-rs-230/litre/articleshow/19979759.cms ...
what is management
... Marco Sorani saw a need for disabled access to the Internet—many of the 54 million disabled Americans were not able to access Web sites. He designed software that can read captions out loud so that blind people can hear what is on the screen. It can also caption Web audio and enlarge text. When the ...
... Marco Sorani saw a need for disabled access to the Internet—many of the 54 million disabled Americans were not able to access Web sites. He designed software that can read captions out loud so that blind people can hear what is on the screen. It can also caption Web audio and enlarge text. When the ...
Model Marketing Plan Template
... Permission to copy is granted, provided that the copies are not made or distributed for resale and that the copyright notice and this notice are retained. ...
... Permission to copy is granted, provided that the copies are not made or distributed for resale and that the copyright notice and this notice are retained. ...
Document
... This strategy focuses on what is common in the needs of consumers, rather than on what is different. Differentiated, or segmented, marketing, a firm decides to target several market segments and designs separate offers for each. Companies hope for higher sales and a stronger position within each m ...
... This strategy focuses on what is common in the needs of consumers, rather than on what is different. Differentiated, or segmented, marketing, a firm decides to target several market segments and designs separate offers for each. Companies hope for higher sales and a stronger position within each m ...
Marketing Mix Handout
... Marketers have hundreds of choices for each of the 4Ps. For each product that a company markets, the marketers develop a plan called the marketing mix. The marketing mix is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. A marketing ...
... Marketers have hundreds of choices for each of the 4Ps. For each product that a company markets, the marketers develop a plan called the marketing mix. The marketing mix is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. A marketing ...
3.00 Marketing PPT
... include several businesses involved with designing, developing, maintaining, improving, and obtaining products and services in order to meet the needs of customers. ...
... include several businesses involved with designing, developing, maintaining, improving, and obtaining products and services in order to meet the needs of customers. ...
Re-thinking marketing in a social media fuelled age
... sustainable competitive advantage is an organisation's ability to learn faster than the competition ” Peter Senge ...
... sustainable competitive advantage is an organisation's ability to learn faster than the competition ” Peter Senge ...
Marketing Notes
... Market Planning Developing a strategy to: achieve company goals satisfy customer needs better than competitors Create sales and earn a profit ...
... Market Planning Developing a strategy to: achieve company goals satisfy customer needs better than competitors Create sales and earn a profit ...
B2C Marketing Activity Map
... 29 Key B2C Marketing Activities Marketing leaders are searching for ways to improve their department, but competing priorities leave them wondering where to focus attention, time, and money. With the right plan, you can focus on innovating and maturing your function. Manage Market and Brand Strategy ...
... 29 Key B2C Marketing Activities Marketing leaders are searching for ways to improve their department, but competing priorities leave them wondering where to focus attention, time, and money. With the right plan, you can focus on innovating and maturing your function. Manage Market and Brand Strategy ...
Ansoff Matrix - Elgin Park Computers
... • In a stagnant market, increase in sales is only possible by grabbing market share from rivals- Hence competition will be intense ...
... • In a stagnant market, increase in sales is only possible by grabbing market share from rivals- Hence competition will be intense ...
MARKETING STRATEGY Agenda
... Elements of Objectives An effect Benchmark + effect = Desired Outcome Effect has to be measureable Should be realistic ...
... Elements of Objectives An effect Benchmark + effect = Desired Outcome Effect has to be measureable Should be realistic ...
Corporate Level Strategy and Long Term Profitability
... Outsourcing Strategies: Narrowing the Boundaries of the Business Outsourcing is a consideration when Activity can be performed better or more cheaply by outside specialists Activity is not crucial to achieve a sustainable competitive advantage It improves firm’s ability to innovate Firm c ...
... Outsourcing Strategies: Narrowing the Boundaries of the Business Outsourcing is a consideration when Activity can be performed better or more cheaply by outside specialists Activity is not crucial to achieve a sustainable competitive advantage It improves firm’s ability to innovate Firm c ...
International Market- ing Channels- Cateora Main idea Channel of
... commitments to the development of international distribution ...
... commitments to the development of international distribution ...