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U 3 Study Guide key
U 3 Study Guide key

...  advertisements can “presell” products – that is, they can influence people to make up their minds about a purchase before they shop Disadvantages of using advertising  advertising cannot focus well on individual needs because the message is the same for all customers  some forms of advertising, ...
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... role during all stages from value proposition development to identifying sources of competitive advantage. Product development, targeting, position and management as well as pricing also involve a regulatory dimension. Translating all this into tactics requires crisp messaging across a wide array of ...
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GREAT MARKETING EDUCATION FOR SMALL COUNTRIES

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Designing and Managing Integrated Marketing

... Major Decisions in Marketing PR Management must: Establish the market objectives: MPR can build awareness of a product, service, person, organization or an idea; add credibility by communicating a message in an editorial context; boost sales force and dealer enthusiasm and hold down promotion costs ...
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... term and long term budgets and developing business plans for the achievement of these goals. Sales & Mktg. support/co-ordination with Dealers and CFA. Achieving Targets with sales Team/Depot/CFA as per company’s Policies and guidelines. Key account & Relationship Management: Building and maintainin ...
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... [What has profiling your customers told you?] [Who are your most profitable customers/segments/clusters?] [What are the recognisable characteristics a typical profitable customer?] [Why are your customers buying the brand? Is this changing?] [Are customers receiving the ideal brand/customer experien ...
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... Data can provide a valuable insight into how and when to connect with consumers. For example, someone may be happy to receive marketing information via email but not via text messaging. Being able to source, analyse and act upon this data is becoming increasingly vital to a campaign’s success. Globa ...
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... geographic markets. Through global market segmentation, a company can identify and group customers or countries according to common needs and wants. Demographic segmentation can be based on country income and population, age, ethnic heritage, or other variables. Psychographic segmentation groups peo ...
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... media platforms, multi-channel marketing strategies, customer life-cycle marketing plans, and full-year testing agendas to advance marketing results. Direct to consumer marketing has generally focused on acquiring the right lists, or customer data, utilizing custom models or segmentation for targeti ...
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Global marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives"".
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