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Strategic Analysis

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Middlemen and Distribution Channels

... • A company is planning to launch a new product. There are no substitutes available in the market. What should be the distribution objective • A company is entering into a already crowded market but with some enhanced features. What should be the distribution objective • A company is entering into a ...
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1.02 Understand career opportunities in marketing to make career
1.02 Understand career opportunities in marketing to make career

... services, provide further information, answer questions, and/or help customers set up accounts. – To do this successfully, they must be experts in the goods/services they sell and be able to develop long-term relationships with customers. – There are different types of sales people: – Some sell raw ...
1.02 Understand career opportunities in marketing to make career
1.02 Understand career opportunities in marketing to make career

... services, provide further information, answer questions, and/or help customers set up accounts. – To do this successfully, they must be experts in the goods/services they sell and be able to develop long-term relationships with customers. – There are different types of sales people: – Some sell raw ...
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Product planning

Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set.Product planning serves as the basis for decisions about price, distribution and promotion.Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. Additionally, a small company must have an exit strategy for its product in case the product does not sell. Product planning entails managing the product throughout its life using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.
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