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Offline marketing still works
Offline marketing still works

... – Your most valuable asset isn’t your office, furniture, computers or staff. – The database that you maintain of prospects and clients is the real “gold” of your business. – Your follow up marketing shouldn’t be limited to offline or online materials only. ...
The Market - UMC Administration Course
The Market - UMC Administration Course

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International Marketing: - Cambridge Scholars Publishing
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... positioned thus affects and is affected by the product itself, the price, the way it is promoted, and the place where it is purchased; i.e. all aspects of the marketing mix. One of the major, if not the major goal of marketing, is to create beliefs about products, companies, brands, etc. in the mind ...
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Slide 1

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Dierbergs - Aware Web Solutions

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Marketing channel

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising.Roles of marketing channel in marketing strategies Links producers to buyers. Influences the firm's pricing strategy. Affecting product strategy through branding, policies, willingness to stock. Customizes profits, install, maintain, offer credit, etc.↑ ↑ ↑ ↑ 4.0 4.1
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