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... product. Then when they like the product and have to keep buying it the business raises the price. • Low prices should gain the business more market share. • Mass market – repeat purchases e.g. tea bags, biscuits which are called fast moving consumer goods (FMCG). ...
... product. Then when they like the product and have to keep buying it the business raises the price. • Low prices should gain the business more market share. • Mass market – repeat purchases e.g. tea bags, biscuits which are called fast moving consumer goods (FMCG). ...
Supersizing Pricing
... Psychological Pricing based on the theory that certain prices have a psychological impact. Retail prices are often expressed as "odd prices" Consumers tend to perceive “odd prices” as being significantly lower than they actually are prices such as $1.99 are associated with spending $1 rather than $2 ...
... Psychological Pricing based on the theory that certain prices have a psychological impact. Retail prices are often expressed as "odd prices" Consumers tend to perceive “odd prices” as being significantly lower than they actually are prices such as $1.99 are associated with spending $1 rather than $2 ...
Emergence of Sport Marketing
... 4 small soft drinks 2 small draft beers 4 hot dogs Parking for 1 car 2 game programs 2 adult-size hats ...
... 4 small soft drinks 2 small draft beers 4 hot dogs Parking for 1 car 2 game programs 2 adult-size hats ...
Pricing Strategy
... Just a few strategic issues… • How much focus should be on costs? • Should we always strive for the industry’s traditional margins • How often should we revise price? (often enough to capitalize on market changes) • Should pricing decisions happen independently or as an intrinsic element of market- ...
... Just a few strategic issues… • How much focus should be on costs? • Should we always strive for the industry’s traditional margins • How often should we revise price? (often enough to capitalize on market changes) • Should pricing decisions happen independently or as an intrinsic element of market- ...
Notes on 7: Global Pricing Strategies
... corporate and marketing objectives – global or country-specific ...
... corporate and marketing objectives – global or country-specific ...
Pricing Concepts - Villanova University
... • Geographical pricing • Quantity discounts • Cash discounts • Functional discounts • Seasonal discounts • Promotional discounts • Rebates ...
... • Geographical pricing • Quantity discounts • Cash discounts • Functional discounts • Seasonal discounts • Promotional discounts • Rebates ...
