Slide 1
... • Consumer sales promo (coupons, rebates, premiums, constests/sweepstakes, POP) • Trade sales promo (push money, trade allowances, training) • Personal selling (definition) ...
... • Consumer sales promo (coupons, rebates, premiums, constests/sweepstakes, POP) • Trade sales promo (push money, trade allowances, training) • Personal selling (definition) ...
Notes
... § Identify three methods that firms use to set their prices. § EDLP versus a high/low strategy § How do consumers process and evaluate prices? § Market penetration and market skimming § How should a co ...
... § Identify three methods that firms use to set their prices. § EDLP versus a high/low strategy § How do consumers process and evaluate prices? § Market penetration and market skimming § How should a co ...
Pricing Strategies – An Overview (8/04)
... Skimming is the act of charging a relatively high price (generally for a limited time) when introducing new, improved, or niche products to market. The objective is to “skim” additional profits off the early adaptors and those that feel compelled to have the new price early. Seen often in the electr ...
... Skimming is the act of charging a relatively high price (generally for a limited time) when introducing new, improved, or niche products to market. The objective is to “skim” additional profits off the early adaptors and those that feel compelled to have the new price early. Seen often in the electr ...
2Ch.26 Pricing Strategies
... Segmented Pricing Strategy – uses two or more different prices for a product, even though there is no difference in the item’s cost Buyer Identification – recognizes a buyer’s sensitivity Product Design – create different prices for different product styles that do not reflect the cost of maki ...
... Segmented Pricing Strategy – uses two or more different prices for a product, even though there is no difference in the item’s cost Buyer Identification – recognizes a buyer’s sensitivity Product Design – create different prices for different product styles that do not reflect the cost of maki ...
