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How? When? What? The economics of competitive advantage Why?
How? When? What? The economics of competitive advantage Why?

... costs and profits • Accountants focus on historical records of explicit costs • Economists consider explicit and implicit (opportunity) costs, especially the marginal cost (sunk costs are irrelevant as bygones are bygones) • Zero or normal profit is the minimum/necessary rate of return needed by a c ...
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< 1 ... 394 395 396 397 398 399 400 401 402 ... 494 >

Perfect competition

In economic theory, perfect competition (sometimes called pure competition) describes markets such that no participants are large enough to have the market power to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets. Still, buyers and sellers in some auction-type markets, say for commodities or some financial assets, may approximate the concept. As a Pareto efficient allocation of economic resources, perfect competition serves as a natural benchmark against which to contrast other market structures.
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