Market
... homogeneous good, regardless of the producer or the source of primary energy used. • In the supply business, each company can be considered to offer a distinguishable product depending on tariff type, terms of contract, peak and off-peak times, interruptibility, price indexation to the price of inte ...
... homogeneous good, regardless of the producer or the source of primary energy used. • In the supply business, each company can be considered to offer a distinguishable product depending on tariff type, terms of contract, peak and off-peak times, interruptibility, price indexation to the price of inte ...
Market segmentation
... A company’s demand comes from two groups: new customers and repeat customers. Marketing management deals with finding ways (1) to attract new customers and create transactions with them and also (2) to retain current customers and build lasting customer ...
... A company’s demand comes from two groups: new customers and repeat customers. Marketing management deals with finding ways (1) to attract new customers and create transactions with them and also (2) to retain current customers and build lasting customer ...
Passenger Marketing & Airline Costs
... Effective airline marketing depends upon effective marketing system employed by an airliner that carried out in a variety of contexts. Marketing strategies include a wide variety of techniques aimed to deliver customer satisfaction and safety. a) Describe how can you strategies your techniques in av ...
... Effective airline marketing depends upon effective marketing system employed by an airliner that carried out in a variety of contexts. Marketing strategies include a wide variety of techniques aimed to deliver customer satisfaction and safety. a) Describe how can you strategies your techniques in av ...
hoofstuk 1 defining marketing for the 21e century
... 2. greater variety of available goods 3. great amount of information about practically anything 4. greater ease in interacting and placing and receiving order 5. ability to compare notes on products and services Companies benefits from the new economy: 1. new information and promotion channel with a ...
... 2. greater variety of available goods 3. great amount of information about practically anything 4. greater ease in interacting and placing and receiving order 5. ability to compare notes on products and services Companies benefits from the new economy: 1. new information and promotion channel with a ...
Product development
... – Internal sources: brainstorming – External sources: customers, competitors, distributors and suppliers ...
... – Internal sources: brainstorming – External sources: customers, competitors, distributors and suppliers ...
Lecture __. The Agribusiness System
... Marketing Approach • Produce a product that fills a consumer need, offer it at the correct price, make it available, and promote it properly (What a concept!) – major advance in strategy – moves away from selling to meeting demands – must truly understand users of products, not because of superior ...
... Marketing Approach • Produce a product that fills a consumer need, offer it at the correct price, make it available, and promote it properly (What a concept!) – major advance in strategy – moves away from selling to meeting demands – must truly understand users of products, not because of superior ...
Marketing
... Marketing has evolved through five stages: in the product-focus stage, emphasis is on producing more and better products at the sales-orientation stage, focus shift to selling, moving product from warehouse to customer at the customer-interest stage, emphasis shifts to the customer and the s ...
... Marketing has evolved through five stages: in the product-focus stage, emphasis is on producing more and better products at the sales-orientation stage, focus shift to selling, moving product from warehouse to customer at the customer-interest stage, emphasis shifts to the customer and the s ...
Why Ask? The Role of Asking Prices in
... Many goods are offered for sale with an asking price. When a seller posts an asking price, it’s typically implied that this is the price he is willing to accept in exchange for his good but that he would also entertain offers below the asking price. For example, when potential buyers read the advert ...
... Many goods are offered for sale with an asking price. When a seller posts an asking price, it’s typically implied that this is the price he is willing to accept in exchange for his good but that he would also entertain offers below the asking price. For example, when potential buyers read the advert ...
resource
... • A core competence is a well-performed internal activity that is central (not peripheral or incidental) to a company’s competitiveness and profitability • A distinctive competence is a competitively valuable activity that a company performs better than its rivals ...
... • A core competence is a well-performed internal activity that is central (not peripheral or incidental) to a company’s competitiveness and profitability • A distinctive competence is a competitively valuable activity that a company performs better than its rivals ...
micro business
... Analysis of national competitiveness represents the highest level in the entire model (Figure 3.3). Michael E. Porter called his work The Competitive Advantage of Nations (1990), but as a starting point it is important to say that it is firms which are competing in the international arena, not natio ...
... Analysis of national competitiveness represents the highest level in the entire model (Figure 3.3). Michael E. Porter called his work The Competitive Advantage of Nations (1990), but as a starting point it is important to say that it is firms which are competing in the international arena, not natio ...
Chapter 7 – Decisions related to the marketing mix Decisions
... E-tailing is now a very important part of the retail industry, and is continuing to grow. The internet, and the use of search engines, has made accessing customers a great deal easier than in the past. All a business needs to sell its products is a decent website, some form of payment processing and ...
... E-tailing is now a very important part of the retail industry, and is continuing to grow. The internet, and the use of search engines, has made accessing customers a great deal easier than in the past. All a business needs to sell its products is a decent website, some form of payment processing and ...
1_RULES for shifting
... • O=Other Related products – Ex. A company that produces the same product raises or lowers price (Honda & Toyota) • N=Number of Sellers ...
... • O=Other Related products – Ex. A company that produces the same product raises or lowers price (Honda & Toyota) • N=Number of Sellers ...
PDF
... some investment in service and technology in a situation where partial substitutes for their products or services are available or when there exists imminent competition. Electric power generation and distribution are good examples of this behavior, with recent developments in alternative energy sou ...
... some investment in service and technology in a situation where partial substitutes for their products or services are available or when there exists imminent competition. Electric power generation and distribution are good examples of this behavior, with recent developments in alternative energy sou ...
Module 1
... – Determine attrition causes/what can do better. – Determine how much profit losing from this. • Customer Lifetime Value - present value of profit stream that firm would have realized if profitable customer had not left. ...
... – Determine attrition causes/what can do better. – Determine how much profit losing from this. • Customer Lifetime Value - present value of profit stream that firm would have realized if profitable customer had not left. ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.