• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Free Enterprise
Free Enterprise

The Four P`s of Marketing
The Four P`s of Marketing

5.01 Objective 5.01 Key Terms
5.01 Objective 5.01 Key Terms

... The best time for producers to sell; characterized by large demand, small supply, and high prices. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants. A phenomenon that occurs when changes in relative prices cause buyers to replace the pur ...
better
better

... – Companies insist that no unit of a similar product is different from any other unit in terms of cost – Each unit must bear full share of the total fixed and variable cost ...
the role of pricing in the marketing mix
the role of pricing in the marketing mix

... NB. Pricing decisions, as with other mix decisions, must be coordinated with other decisions in the marketing programme. Operations, engineering and finance executives, finance executives, should participate in strategic pricing decisions. If an aspect of the marketing mix is mismanaged dire consequ ...
Explain Marketing
Explain Marketing

... Determining a value to charge for goods and services. It is important to consider competition and what consumers are willing and able to pay. ...
Chapter Three- Economic Roles
Chapter Three- Economic Roles

Explain Marketing
Explain Marketing

... Determining a value to charge for goods and services. It is important to consider competition and what consumers are willing and able to pay. ...
SEM I-201
SEM I-201

... Determining a value to charge for goods and services. It is important to consider competition and what consumers are willing and able to pay. ...
Presentation Package
Presentation Package

... products? • Price refers to the amount of cash or items given in exchange to conclude a transaction. • Price is always on trial in every marketplace since price can be considered too high or too low at different times. If a ticket price is too high, people might not purchase a ticket. Furthermore, i ...
StudyE3F07
StudyE3F07

... A.i. Describe generally how you would expect the FTC or DOJ to evaluate the likely anticompetitive impact of the proposed merger? One area of concern was the large market shares of BP and ARCO in the Alaska North Slope (ANS) oil fields. BP’s share of the output of crude oil from Alaska was about 55% ...
Price and Non-price Competition
Price and Non-price Competition

Business in Global Markets
Business in Global Markets

KotlerMM_ch14
KotlerMM_ch14

TOO 1 - Angelfire
TOO 1 - Angelfire

... Examine purchasing decisions and various products with respect to value, service, maintenance and price. I. Market Economy Terms A. Market Economy: Basic economic decisions are based on the actions of buyers and sellers in the market. B. Price: The amount of money given or asked for when goods or se ...
Marketing
Marketing

... Getting the right goods to the right people, in the right place, at the right time, with the right level of communications profitably.  Chartered Institute of Marketing ...
2.01 Recognize the importance of marketing.
2.01 Recognize the importance of marketing.

... The benefits to marketing are… ...
CHAP 16: Marketing 1
CHAP 16: Marketing 1

Slide 1
Slide 1

MARKETING MANAGEMENT
MARKETING MANAGEMENT

... 1. Prices should reflect the value that consumers are willing to pay. 2. Prices should primarily just reflect the cost involved in making a product. ...
KotlerMM_ch14 - UMM Directory
KotlerMM_ch14 - UMM Directory

Information From MIS
Information From MIS

... New York Rangers, are third and fourth in FCI rankings at $352.60 and $348.84.” Team Marketing Report 2009 ...
Marketing 333
Marketing 333

LECTURE 11
LECTURE 11

Lecture Notes
Lecture Notes

... Placement: This refers to how the product gets to the buyer; for instance, point-ofsale assignment or retailing. This P has furthermore at times been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which d ...
< 1 ... 112 113 114 115 116 117 118 119 120 ... 130 >

Price discrimination

Price discrimination or price differentiation is a pricing strategy where identical or largely similar goods or services are transacted at different prices by the same provider in different markets. Price differentiation is distinguished from product differentiation by the more substantial difference in production cost for the differently priced products involved in the latter strategy. Price differentiation essentially relies on the variation in the customers' willingness to pay.The term differential pricing is also used to describe the practice of charging different prices to different buyers for the same quality and quantity of a product, but it can also refer to a combination of price differentiation and product differentiation. Other terms used to refer to price discrimination include equity pricing, preferential pricing, and tiered pricing. Within the broader domain of price differentiation, a commonly accepted classification dating to the 1920s is: Personalized pricing (or first-degree price differentiation) — selling to each customer at a different price; this is also called one-to-one marketing. The optimal incarnation of this is called perfect price discrimination and maximizes the price that each customer is willing to pay, although it is extremely difficult to achieve in practice because a means of determining the precise willingness to pay of each customer has not yet been developed. Group pricing (or third-degree price differentiation) — dividing the market in segments and charging the same price for everyone in each segment This is essentially a heuristic approximation that simplifies the problem in face of the difficulties with personalized pricing. A typical example is student discounts. Product versioning or simply versioning (or second-degree price differentiation) — offering a product line by creating slightly different products for the purpose of price differentiation, i.e. a vertical product line. Another name given to versioning is menu pricing.↑ ↑ 2.0 2.1 2.2 2.3 ↑ 3.0 3.1 3.2 3.3 ↑ ↑ ↑ ↑ 7.0 7.1 7.2 7.3 7.4 7.5 ↑ 8.0 8.1 8.2 ↑ 9.0 9.1 ↑ ↑ 11.0 11.1 ↑ ↑
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report