MKT829 - National Open University of Nigeria
... analysis is performed for expected production and sales level of return is added on. For example, suppose a firm estimated production and sales to be 75,000 units at a total cost of N300,000. If the firm desired a before-tax return of 20 percent, the selling price would be (300,000 + 0.20 )< 300,000 ...
... analysis is performed for expected production and sales level of return is added on. For example, suppose a firm estimated production and sales to be 75,000 units at a total cost of N300,000. If the firm desired a before-tax return of 20 percent, the selling price would be (300,000 + 0.20 )< 300,000 ...
Match the Following: Q33) Psychology – Study of an individual
... Q2) Odd numbered pricing is used to denote quality. ...
... Q2) Odd numbered pricing is used to denote quality. ...
Business Plan Guide - Local Enterprise Office
... and which key benefits will you highlight? Pricing Strategy Pricing has to be carefully considered because the price you select has an important impact on the image of the product or service you are offering. Always remember that once a price is established it is extremely difficult to change. In de ...
... and which key benefits will you highlight? Pricing Strategy Pricing has to be carefully considered because the price you select has an important impact on the image of the product or service you are offering. Always remember that once a price is established it is extremely difficult to change. In de ...
Marketing Chapter 1
... sum of the tangible and intangible benefits and costs to her. Value, a central marketing concept, is primarily a combination of quality, service, and price (qsp), called the customer value triad. Value perceptions increase with quality and service but decrease with price. We can think of marketing a ...
... sum of the tangible and intangible benefits and costs to her. Value, a central marketing concept, is primarily a combination of quality, service, and price (qsp), called the customer value triad. Value perceptions increase with quality and service but decrease with price. We can think of marketing a ...
Five approaches to the market
... Consumers, if left alone, will ordinarily not buy enough of the organization’s products. The organization must therefore undertake an aggressive selling and promotion effort. Most firms practice selling concept when they have overcapacity. Their aim is to sell what they make rather than make what th ...
... Consumers, if left alone, will ordinarily not buy enough of the organization’s products. The organization must therefore undertake an aggressive selling and promotion effort. Most firms practice selling concept when they have overcapacity. Their aim is to sell what they make rather than make what th ...
View/Open
... traditional Haitian food markets. It is said that the intermediaries exploit farmers and consumers by paying them less than the average minimum cost of farm products and selling to consumers at abnormally high prices. There are a few (Jolly and Jean-Louis 1993) who claim that Haitian farm produce ma ...
... traditional Haitian food markets. It is said that the intermediaries exploit farmers and consumers by paying them less than the average minimum cost of farm products and selling to consumers at abnormally high prices. There are a few (Jolly and Jean-Louis 1993) who claim that Haitian farm produce ma ...
firm - UdG
... of the assumptions on which a theory is based, but also because of the extreme importance for economics of good judgment in choosing between rival sets of assumptions. For instance, it is suggested that the use of the word " firm " in economics may be different from the use of the term by the "plain ...
... of the assumptions on which a theory is based, but also because of the extreme importance for economics of good judgment in choosing between rival sets of assumptions. For instance, it is suggested that the use of the word " firm " in economics may be different from the use of the term by the "plain ...
CHAPTER 3 TOURISTS BUYING BEHAVIOUR INTRODUCTION
... “untouchable” and anyone who would touch or glance at an untouchable was considered defiled in the Hindu religion. The society in most economies is divided into upper, middle and low classes. In recent years in Zimbabwe, the middle class has been dying out and the gap between the rich and the poor h ...
... “untouchable” and anyone who would touch or glance at an untouchable was considered defiled in the Hindu religion. The society in most economies is divided into upper, middle and low classes. In recent years in Zimbabwe, the middle class has been dying out and the gap between the rich and the poor h ...
Marketing
... performance and innovative features. The company should therefore have continuous product improvements. Managers in this case think that technical superiority of the product is the key to business success. This can lead to ‘marketing myopia’ because the emphasis will be on the product not on the sol ...
... performance and innovative features. The company should therefore have continuous product improvements. Managers in this case think that technical superiority of the product is the key to business success. This can lead to ‘marketing myopia’ because the emphasis will be on the product not on the sol ...
Session 3 -Promotion
... individual consumers to both obtain an immediate response and develop long term customer relationships • Public relations—a planned communication effort by an organisation to contribute to generally favourable attitudes and opinions toward an organisation and its products. • Sponsorhip – an organisa ...
... individual consumers to both obtain an immediate response and develop long term customer relationships • Public relations—a planned communication effort by an organisation to contribute to generally favourable attitudes and opinions toward an organisation and its products. • Sponsorhip – an organisa ...
Morrison Chapter 8 Objectives
... Marketing strategy formulation Positioning approach Marketing objectives Marketing mix (8 Ps) Marketing plan ...
... Marketing strategy formulation Positioning approach Marketing objectives Marketing mix (8 Ps) Marketing plan ...
Australian Marketing Institute
... increase sales to them? How can I collect, store and use the information I need to do this? ...
... increase sales to them? How can I collect, store and use the information I need to do this? ...
KotlerMM_ch08
... Occasion segmentation divides buyers into groups according to occasions when they get the idea to buy, actually make purchases, or respond to a product e.g. buying an air ticket • Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who l ...
... Occasion segmentation divides buyers into groups according to occasions when they get the idea to buy, actually make purchases, or respond to a product e.g. buying an air ticket • Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who l ...
Lessons from Chapter 12
... can be examined strategically by considering the zone of tolerance between desired performance expectations and adequate performance expectations. The zone of tolerance represents the degree to which customers recognize and are willing to accept variability in performance. ...
... can be examined strategically by considering the zone of tolerance between desired performance expectations and adequate performance expectations. The zone of tolerance represents the degree to which customers recognize and are willing to accept variability in performance. ...
The Concept of Promotion
... mix— a combination of strategies and cost effective allocation of resources. Most businesses use more than one type of promotion to achieve their promotional goals. How do companies decide which mix will be most effective? Identify the target market, to measuring the results and design strategies th ...
... mix— a combination of strategies and cost effective allocation of resources. Most businesses use more than one type of promotion to achieve their promotional goals. How do companies decide which mix will be most effective? Identify the target market, to measuring the results and design strategies th ...
Chapter 15 Wholesaling, Retaining, and Physical
... 6. Identify and describe the major types of wholesalers Some wholesalers provide all of these services, some offer fewer. It all depends on the type of wholesaler, and there are several types. They generally fall into three categories: (1) merchant wholesalers; (2) commission merchants, agents, and ...
... 6. Identify and describe the major types of wholesalers Some wholesalers provide all of these services, some offer fewer. It all depends on the type of wholesaler, and there are several types. They generally fall into three categories: (1) merchant wholesalers; (2) commission merchants, agents, and ...
PPT 4
... by changing it in some way (fewer features, lower grade material, different brand name) and then selling it as a separate, lower-priced product The objective is to appeal to price sensitive customers who would normally not buy the original product at its regular price ...
... by changing it in some way (fewer features, lower grade material, different brand name) and then selling it as a separate, lower-priced product The objective is to appeal to price sensitive customers who would normally not buy the original product at its regular price ...
Lecture 20
... • Employs use of “Human Interaction”. • .. “interpersonal communication process by which a seller ascertains and then satisfies the needs of a buyer to the mutual long-term benefit of both parties.” ...
... • Employs use of “Human Interaction”. • .. “interpersonal communication process by which a seller ascertains and then satisfies the needs of a buyer to the mutual long-term benefit of both parties.” ...
MBA MKT MAN - CH15
... Add new models and flanker products Enter new market segments Increase distribution coverage and enter new distribution channels Shift from product-awareness advertising to product-preference advertising Lower prices to attract next layer of price-sensitive buyers ...
... Add new models and flanker products Enter new market segments Increase distribution coverage and enter new distribution channels Shift from product-awareness advertising to product-preference advertising Lower prices to attract next layer of price-sensitive buyers ...
Changing Behavior of Consumer in India
... make the product available to consumers well in time. Thus, it can be concluded that customers are highly influenced by IT as they get timely delivery of products/services. (vii) Maintaining Records: The variable loaded on this factor have very high positive loading and indicates that for consumers ...
... make the product available to consumers well in time. Thus, it can be concluded that customers are highly influenced by IT as they get timely delivery of products/services. (vii) Maintaining Records: The variable loaded on this factor have very high positive loading and indicates that for consumers ...
Marketing Mix: Place - Water and Sanitation Program (WSP)
... ‐‐ what is meant by ‘marketing mix’ ‐‐ guiding principles behind developing a place strategy ‐‐ challenges in applying these principles to sanitation, and ...
... ‐‐ what is meant by ‘marketing mix’ ‐‐ guiding principles behind developing a place strategy ‐‐ challenges in applying these principles to sanitation, and ...
