Download SEM 2 2.06 – Ambush Marketing/Viral Marketing /Special Events

SEM 2 2.06 – Ambush Marketing/Viral Marketing /Special Events
Strategies_Key
78. An athletic shoe company has no association with the Olympic games runs a
television commercial congratulating a track star for winning two gold medals. This is
an example of
A. sales promotion
B. copyright infringement
C. ambush marketing
D. non designated sponsorship
PR:198/2.06
79.Which of the following is an example of a viral marketing strategy:
A. A blimp displaying a sporting-goods retail chain logo flies over a football
stadium.
B. A stadium banner shows a graphic of an ice-cold glass of a favorite soft
drink.
C. An e-mail sender asks the message receiver to forward the message to 10
friends.
D. A local restaurant places a poster of a supplier's product near the building
entrance.
PR:199/2.06
80.Which of the following is an example of using a special event as a sales-promotion
strategy to increase ticket sales:
A. Advertising prices in a community publication
B. Holding a contest during a game or performance
C. Using telemarketers to contact a target audience
D. Planning an interview with a popular columnist
PR:213/2.06
81. Which of the following is an example of a sales promotion that uses a special
event to increase high attendance rates at a professional baseball game:
A. Baseball statistics and articles are printed in the team's program.
B. Free autographed baseballs are given to the first 100 attendees on littleleague day.
C. The team's logo merchandise is sold in the retail store located in the
stadium.
D. Concession stands offer bundled food and beverage items for a low price.
PR:213/2.0