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Social Media Marketing in the Digital Age
Social Media Marketing (SMM) is one of the most
cutting-edge and ever-changing digital marketing
channels today. Most individuals are engaged in social
media in one form or the other. Consequently,
businesses and organizations are drawn to it to develop
a dialog with their target audiences while selling their
products and services. This exciting course takes a deep
dive into how to develop the intimacy, immediacy and
reach that marketers are looking to achieve in today’s
digital environment. This course goes beyond Facebook,
Twitter and LinkedIn, but does review best-practices in
these leading firms. Students will be introduced to
practical and innovative tools, vendors, strategies and
tactics that will give the Social Media Marketer the
competitive advantage they are looking for.
Who Should Attend
The goal is to develop Marketing Technologist skill sets.
This means that participants learn about digital
technology while marrying it to marketing best practice
strategy to achieve your business objectives. Suggested
participants, but not limited to, are those who work in
marketing, strategy, product development, technology,
operations, or strategic planning. Executives: Business
leaders who recognize the impact that digital marketing
has on their respective firms and industries, and the
need to understand the digital marketing landscape in
order to make good business decisions. Managers:
Administrators who are responsible for overseeing and
leading integrated digital marketing strategies and
campaigns for their firm. Marketers: Practitioners who
seek to add to their digital knowledge base, gain a more
holistic understanding of the digital landscape while
simultaneously learning how to leverage technology
more effectively in a campaign environment.
Faculty
Professor Chris Harris is a proven digital marketing
educator and practitioner. He has an MBA in
international management from the Thunderbird School
of Global Management. Chris has close to 20 years of
integrated digital marketing experience in web,
television, mobile, social, display advertising and print
marketing channels in the B2C and B2B space. He has
spearheaded agency work and has contracted with such
notable companies as The Mutual of Omaha Insurance
Company, Warner Bros Entertainment, Westwood One,
Le Coq Sportif, Helly Hansen, Ericsson, Coca Cola,
McDonald’s, Disney and Nokia. He also specializes in
digital marketing for new venture businesses. Chris has
founded and ran an international direct
marketing/ecommerce apparel and accessories
business, built the North American operations for a
European based mobile applications firm and launched
a cloud-based integrated digital marketing agency.
Fee

$ for the 1-day seminar (includes materials,
continental breakfast and lunch)

20% discount to JHU and JHHS employees

JHU employees may use tuition remission for
the seminar
Location


.
Baltimore Harbor East
100 International Drive, Baltimore, MD 21201
Agenda
Registration and Breakfast
8:30 – 9:00am
Morning session
(including a coffee break)
9:00am – 12:00pm
Lunch and Afternoon Preparation
12:00 – 1:00pm
Afternoon Session
(including a coffee break)
1:00 – 4:00pm
The Johns Hopkins Carey Business School • Executive Education
carey.jhu.edu/exec-ed
410-234-9440 or [email protected]