Download Answers to Marketing Research Internet Scavenger Hunt What is the

Answers to Marketing Research Internet Scavenger Hunt
1. What is the definition of Marketing Research? Market Research is a systematic, objective
collection and analysis of data about a particular target market, competition, and/or
environment.
http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=14&Item
id=38
2. What are the basic steps of the Marketing Research Process?
Problem Identification and Definition
Designing a Proper Approach
Developing the Actual Research Design
Data Collection and Survey
Data Structuring and Analysis
Report Generation and Presentation
http://www.buzzle.com/articles/basic-steps-of-marketing-research-process.html
3. What is the average salary for a Marketing Research Analyst? $79,000
http://www.indeed.com/salary/Market-Research-Analyst.html
4. What is the framework of the Marketing DECIDE model?
D — Define the marketing problem
E — Enumerate the controllable and uncontrollable decision factors
C — Collect relevant information
I — Identify the best alternative
D — Develop and implement a marketing plan
E — Evaluate the decision and the decision process
5. What are the 4P's of Marketing? Product, Price, Place, Promotion
http://www.streetdirectory.com/travel_guide/4965/marketing/the_process_of_change_in_mar
keting_approaches.html
6. What are the 5 basic methods of Marketing Research?
Surveys, focus groups, personal interviews, observation, & field trials
http://www.allbusiness.com/marketing/market-research/1287-1.html
7. What 3 categories can Marketing Research be classified in?
Exploratory, Descriptive, & Causal Research
http://www.quickmba.com/marketing/research/
8. What is primary data? Data observed or collected directly from first-hand experience
http://www.businessdictionary.com/definition/primary-data.html
9. What is secondary data? Existing primary data that was collected by someone else or for a
purpose other than the current one
http://www.businessdictionary.com/definition/secondary-data.html
10. What is the purpose of a focus group? to fully understand or depict client's experiences in a
program, and conduct comprehensive examination through cross comparison of cases
http://managementhelp.org/research/overview.htm