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Marketing 2 Syllabus Overview of Marketing & DECA Review of general Marketing Competencies Opportunities in DECA www.mo.deca.org Marketing/DECA Projects Introduce Project Topics Identify plan and conduct marketing research for a local business Develop a marketing plan for a local business Market Planning Understand the importance of strategic marketing and know a basic outline for a marketing plan Discuss target market strategies and types of marketing communications The Apprentice The Apprentice television show utilizes every aspect of business. Through the weeks of competition, we will be developing financial, marketing, public speaking, cooperation, team-decision making and leadership skills. Selling Understand the importance of selling. Learn to apply effective selling techniques PRICING Discuss the importance of pricing decisions to the economy and the individual firm. List and explain a variety of pricing objectives and techniques. Channel Management Discuss marketing channels, and supply chain management Community Projects/Final Identify sources of new ideas for local businesses Discuss strategies in selecting target markets Review the new product development process Develop/present a marketing plan for local product/services in the marketplace