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Estudios y Perspectivas en Turismo ISSN: 0327-5841 [email protected] Centro de Investigaciones y Estudios Turísticos Argentina Dias, Reinaldo Marketing ecológico y turismo Estudios y Perspectivas en Turismo, vol. 17, núm. 2, junio, 2008, pp. 140-155 Centro de Investigaciones y Estudios Turísticos Buenos Aires, Argentina Available in: http://www.redalyc.org/articulo.oa?id=180713896004 Abstract The article intends to show the relevance green marketing has for tourism, in particular to nature-based tourism. At the same time, it points out the risks of the excessive use of strong ecological characters, such as ecotourism and the Amazon amongst others, when associated to a low quality environmental product. It concludes assessing that with the growing importance of natural environmental in the tourism field, the environmental marketing should be used considering the parameters of social responsibility and ethics. Keywords Marketing, Ecotourism, Green market, Ethics. How to cite Complete issue More information about this article Journal's homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative
