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CEO Confidence Index Development of Thailand*
Budsakorn Watcharasriroj
The focus of this study is two folds. One is to develop the
framework of CEO confidence index survey grounded on wellaccepted and reputable frameworks of such surveys. The other is
to study the CEO confidence index for 4 consecutive quarters.
CEO confidence index is calculated from CEO confidence in
economics. Confidence in profitability and opinions about related
factors such as, politics, expectations for government, and
organizational management are also evaluated. A panel sample
of 200 executives is drawn from leading private organizations in 9
industries in Thailand. Results find that, at that time of 2008
economics crisis and political instability in the nation, CEO
confidence index is slightly low in the first quarter and higher in
the next three consecutive quarters. Such findings are consistent
to confidence in profitability which is found moderate for the first
two quarters and higher for the last two quarters.. Politics in the
country is considered to be instable so that stabilizing deomestic
political situations is expected for the government. Customer
relationship management and risk management are two top
areas of importance to executives. The CEO confidence index
also appears to be a leading indicator for GDP of the country as
found in other countries.
JEL Codes: M000

Assistant Professor Dr.Budsakorn Watcharasriroj, Director of the Management Technology
Program, Graduate School of Human Resource Development, National Institute of Development
Administration, Thailand. Email :[email protected], [email protected]