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Social Media: Power, Pitfalls & Potential Greater Centennial A.M.E. Zion Church Daquan Bimbo Darin Kent Sharee Stephens Cheryl Walls Freedom Weekes Define Social Media Social media is media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Examples of Social Media • • • • • • • • • Email Instant Messaging Texting Twitter Facebook Tumbler Linked-In BBM (Black Berry Messaging) Skype • • • • • • • Oovoo Livestream Blogging Flickr Vimeo Myspace Aim Click Image to Play Social Media Power Pitfalls Potential Social Media: Power • • • • Encouragement Evangelistic tool Skill Enhancement Promotion and Brand Development – Products – Organizations – Individuals Social Media: Power Branding Me • How are you viewed? • Public Face • Creating an Identity Social Media: Pitfalls • • • • • • • Permanency Consumers not producers Scams Evil doers (Smart & Patient) Investigations (Employers & Creditors) Internet Bullying Tips for adults – Know what your child is doing – Set limits: Time and internet locations – Locate their computer in open space not their room – Talk to them about your concerns Social Media: Potential Reach masses, some seen as unreachable • Viral Communication: Egypt, China, America (Barak Obama) • Diversity: Congregate people across the globe • “The Unchurched” • “The Bored” • Our Youth Social Media: Power, Pitfalls, & Potential Strategic opportunities: • To build audiences • To interact and engage • To promote • For Kingdom building • For social good • To bridge generational gaps And Yes, be mindful and careful!