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“Putting Media Literacy To Work in the Classroom” Frank W. Baker [email protected] www.frankwbaker.com What is media literacy? ANALYZE Understand both how and why media messages are constructed, and for what purposes Examine how individuals interpret messages differently, how values and points of view are included or excluded, and how media can influence beliefs and behaviors Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of media CREATE Understand and utilize the most appropriate media creation tools, characteristics and conventions Understand and effectively utilize the most appropriate expressions and interpretations in diverse, multi-cultural environments ML in Show-Me Standards COMMUNICATION ARTS Informational texts Persuasive texts Propaganda Print and nonprint advertising and propaganda Video techniques Analyze and evaluate oral and visual media SOCIAL STUDIES Gather information from written and visual sources HEALTH use critical thinking skills to analyze marketing and advertising techniques ML in Show-Me Standards Information & Communications Technology Literacy Evaluate information critically/competently Grade 9-12 Analyze and evaluate media techniques to convey the message Evaluate accuracy of information Evaluate for bias by analyzing viewpoint(s) http://dese.mo.gov/divimprove/instrtech/documents/il_cle_April2010.pdf Media Literacy: Questions http://namle.net/publications/core-principles/ Media Literacy in Action My Approach Visual Literacy Advertising Moving Images Visual Literacy Magazine Activity Deconstructing a Print Ad Slogan Action; story Color POV Power Techniques of persuasion Layout Subtext Eye Movement Who created the ad? What is the ad’s purpose? What techniques grab my attention? Who or what might be omitted? Who is the audience? Where was the ad published? Advertising Literacy Language of moving images Cameras Lights Sound (including music) Editing ( aka post production) Set design Actors: - expressions (non-verbal) - clothes - body language Nonprint/ Commercial Be sure to see the lesson plan that incorporates this video at www.frankwbaker.com/streaming_ml Communication Arts: 9-12 “ analyze and evaluate the effectiveness of video techniques (lighting, camera angles, shots, etc.) in television and film” Language of Moving Images Cameras Lights Sound (e.g. music) Editing (includes sfx) Set Design Actors: Wardrobe Expressions Body Language Deconstructing Nonprint texts Cell Phone Ad Be sure to see the lesson plan that incorporates this ad at www.frankwbaker.com/streaming_ml Political Ads Political Ads “The Country I Love” Deconstructing Motion Pictures Deconstructing Motion Pictures News Literacy You are the reporter Twitter http://is.gd/w5eC7 = http://newsosaur.blogspot.com/2009 /12/presses-stopped-forever-at-140papers.html Activity Everyone reads the news story Using the handout, summarize your story in 140 characters Be prepared to explain what strategy you used Questions/Evaluations “Putting Media Literacy To Work in the Classroom” Frank W. Baker [email protected]