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Media + Middle Schoolers + Media Literacy = 21st Century Learning Frank W. Baker [email protected] March 1, 2008 Multi tasking Digital natives Media Savvy- Yes Media Literate- No Educating in a new century “In this new media age, the ability to -negotiate and evaluate information online, - to recognize manipulation and propaganda, - and to assimilate ethical values is becoming as basic to education as reading and writing….” New Generations, New Media Challenges http://digitallearning.macfound.org What is media literacy? Take a moment to draft your own definition Media Literacy: Analysis + Production Understanding how media messages are constructed, for what purposes and using which tools, characteristics and conventions. Examining how individuals interpret messages differently, how values and points of view are included or excluded and how media can influence beliefs and behaviors. Possessing a fundamental understanding of the ethical/legal issues surrounding the access and use of information Media Literacy Core Concepts All media are constructed Media use creative languages (with unique rules) Media convey values & points-of-view Different people interpret the same media message differently Media= power and profit Source: Center for Media Literacy Critical Inquiry Who produced/created the message? (author) Why was it created? (purpose) For whom was the message intended? (audience) What techniques are used? Who/what is omitted and why? Who benefits? How is meaning conveyed/understood? Visual Literacy Images Media Literacy in SC Standards ELA Grade 6 Social Studies Health Create persuasive writings such as print advertisements and commercial scripts that develop a central idea with supporting evidence and use language appropriate for the specific audience. Propaganda Body image Mass Media Food choice Economics: influence of advertising Tobacco/alcohol advertising and marketing Study Finds Media Literacy Combats Alcohol Influence (student’s) ability to be critically aware of advertising as well as their ability to resist peer pressure are both key skills for avoiding alcohol Classroom Applications Classroom Applications Visual literacy Classroom Applications Photography can be a tool for youth to interpret their world and to express their concerns. Classroom Applications How to “read an ad” - reading the words - examining the images - considering the layout (e.g. rule of thirds; color, etc.) - techniques of persuasion - where it was published - who is the audience Student Produced Video Classroom Applications Political advertising Ad Watch Columns Classroom Applications PBS series about World War II encourages students to identify and interview veterans and document their stories using digital tools: digital storytelling www.pbs.org/thewar Classroom Application The language of film Classroom Application Language of Film Over The Hedge Point of View To Kill A Mockingbird video Classroom Application Parody/Satire Classroom Application Body Image Classroom Application Math In The Media Media Literacy Invite Frank Baker to present at your school or district staff development day. [email protected]