Download Propaganda Techniques

Propaganda Techniques
• Bandwagon Technique
• Testimonial
• generalities
• Name calling
• Plain Folks
• Snob Appeal
• Transfer
Bandwagon
Technique
• Everyone is doing it!
You should too!!!
Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Glittering generalities
• Use
“loaded”
words like .
..
– new
– improved
– best
Name Calling


Smears or damages an
opponent
Often used by politicians
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
Snob Appeal
•aims to flatter
•Makes insinuation
that this product is
better than others.
•“avant garde”
ahead of the times.
The ultimate driving machine
Lexus sports car
•
-
-
Plain Folks
Makes the leaders look like
Plain folks (mom and pop
style).
a convincing method to
show they are just
common people.
Opposite of snob appeal
Transfer
-Feelings (good or bad)
are transferred to something else.
Transfer tries to make you view
something in the same way as
they view something else.
In the Kerry vs. Bush campaign, an
internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.
PRACTICE:
1. What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Glittering
generalizes
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
2. What type of propaganda
technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
3.
4. What type of propaganda
technique is used in the following
ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer
5. What type of propaganda technique is
used in the following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer
6. What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Glittering
generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
7. What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Glittering
generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
8. What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Glittering
generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
9. What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer
10. What type of propaganda technique is used
in the following ad?
A. Bandwagon
B. Glittering generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
11. What type of propaganda is this?
A.
Bandwagon
B.
Glittering generalities
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Transfer
12. What type of propaganda is this?
A.
Bandwagon
B.
Glittering generalities
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Transfer
13. What type of propaganda is this?
A. Bandwagon
B. Glittering generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
14. What type of propaganda is this?
A.
Bandwagon
B.
Glittering generalites
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Transfer
1.B.
2. C
3. C
4. D
5. A
6. C
7. B
8. b
9. a
10. F
11. C
12.D
13 F
14. b
Persuasion categories
Pathos: using emotion to persuade
– propaganda, images, stories, flattery,
– Starving children commercials
.
Persuasion categories
Ethos: Using morals or ethics to
persuade.
– Showing the person has the experience to
speak ( street credit)
– Obama was raised middle class, people will
listen to him when he speaks of the
problems of the middle class
Persuasion categories
• Logos: using logic to persuade.
– Cited facts or statistics
– America has an obesity problem. 45% of
elementary age children are over weight.