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DEAN’S RESPONSE Planning and Review Committee Program: BS Real Estate Property Management College: College of Management (COM) Year: 2014/15 Recommendations for the Program Director: Issue/Concern: Enrollment. How can enrollment be increased? What courses would most likely need additional sections and when? What additional marketing will help improve enrollment? Response from Program Director: The program is near capacity given the current resources. Most classes are filled at or near capacity. Given the recent increases in enrollment the program will continue to increase at a slow pace if additional sections of key courses are available. For more sustained growth an investment in marketing would be appropriate. At a minimum one additional section of PM-100 (Introduction to Property Management) offered in spring, and a section of the capstone course (PM-470), offered in spring This will permit more students to enter the program immediately after the fall career conference and will allow them to complete graduation in spring. Additional marketing efforts will be in conjunction with the overall marketing initiatives of the School of Hospitality Leadership and will continue to expand as private sources of funding become available. Recommendations for the Department Chair: Issue/Concern: Enrollment increase and capacity. If enrollment increases, how will subsequent increases in course sections and faculty/academic staff be accommodated? What is the potential for an increase in budget for marketing? Response from Department Chair: The Chair for the School of Hospitality Leadership will work closely with the Program Director to ensure the recommendation of the Planning and Review Committee are met. The school will support the progress and growth of this program. The Chair and Program Director will work with the Director for the School to investigate potential outside funding sources to help with marketing. The three program directors within the School of Hospitality Leadership will work with the Chair to collaborate marketing efforts for all programs to a wider market. Recommendations for the Dean: Issue/Concern: Enrollment increase and capacity. How can the program be better supported to increase capacity for more course sections and faculty/academic staff to provide additional instruction for the course sections. How can an increase in the marketing budget be accommodated? Response from Dean: As additional course sections are identified, adjunct academic staff may be hired to provide additional instruction. There is also a possibility of overloads for existing staff, to a certain limit. Overloads may be needed while the growth is occurring and until the capacity reaches the point for adding additional sections. Combining COM program marketing dollars for a collaborated effort will help enable an increase in marketing for this program, until such time that marketing funding can be increased.