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Marketing
By: Michael Resler
What is Marketing?
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Marketing is defined by the American Marketing
Association as the activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
– http://www.marketingteacher.com/Lessons/lesson_w
hat_is_marketing.htm
Marketing is the social process by which individuals and
groups obtain what they need and want through
creating and exchanging products and value with others.
– http://en.wikipedia.org/wiki/Marketing
Marketing refers to promotion and can also involve
pricing, product placement and distribution when
relevant.
– http://www.wisegeek.com/what-is-marketing.htm
What is the Marketing
Concept?
Marketing concept the philosophy that an
organisation should try to provide products that
satisfy customers' needs through a co-ordinated set
of activities that also allows the organisation to
achieve its goals
http://en.mimi.hu/marketingweb/marketing_concept.html
Marketing concept: A theory of management which
states that corporate goals are best met when
methods are found allowing customers to meet
their goals. The satisfied customer supports the
company and its own goals.
http://en.mimi.hu/marketingweb/marketing_concept.html
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