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MARKETING TRENDS
Green Marketing
Definition: The marketing of products that are
presumably safe to the environment.
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Ex. Toyota Prius
Personalized Marketing
Definition: Marketing that
creates an unique product
offering for each customer.
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When you visit websites, what
you are looking at registers
online and then the next time
you are on Facebook you
could have a banner ad for
the product you were looking
at before.
Social Media
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Definition: Forms of electronic communication in
which users create online communities to share
information, ideas, personal messages, and other
content.
Ex. FaceBook, Twitter.
Mobile Marketing
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Definition: A set of practices that enables
organizations to communicate and engage with their
audience in an interactive and relevant manner
through any mobile device or network.
Ex. Zinga
Geo-targeting
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Definition: The practice of customizing an
advertisement for a product or service to a specific
market based on the geographic location of
potential buyers.
Ex. Home Depot in Florida running an ad for
hurricane season.
Co-marketing
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Definition: A partnership between two or more
companies where both companies jointly market
each other’s products.
Ex. Apple and Nike jointly developing a new
service for joggers: NIKE+
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Gray Marketing
Definition: Market comprising of consumers over the
age of 60.
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Ex. Mobile scooters