Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download LESSON 1 Objectives
Document related concepts
Market segmentation wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Marketing research wikipedia , lookup
Marketing communications wikipedia , lookup
Pricing science wikipedia , lookup
Ambush marketing wikipedia , lookup
Target audience wikipedia , lookup
Multi-level marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Service parts pricing wikipedia , lookup
Food marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Pricing strategies wikipedia , lookup
Viral marketing wikipedia , lookup
Product planning wikipedia , lookup
Neuromarketing wikipedia , lookup
Direct marketing wikipedia , lookup
Target market wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Youth marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Green marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Marketing plan wikipedia , lookup
Street marketing wikipedia , lookup
Transcript
LESSON 1 Objectives Know what marketing is as both a function and a business philosophy Understand markets and segments Know what a product is, its life cycle and how it is differentiated Understand the dynamics of pricing and the concept of elasticity. Understand why distribution channels exist and how they are selected Understand different tools in the promotional mix and their objectives On average, about how much out of every dollar that a consumer spends do you suppose goes to cover marketing cost? Business Trivia Question A. About 2 cents B. About 10 cents C. About 25 cents D. About 50 cents E. About 75 cents
