Download 2.01 Recognize the importance of marketing.

Recognize the Importance of Marketing.
Powerpoint Questions
Customer vs. Consumer
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Directions: Please fill in the blanks below.
____________ purchases the product
____________ uses the product
A market is…
The group of _______________ consumers.
A target market is…
The group of _______________ a business desires to have
as customers.
Marketing is…
The process of__________ , promoting, pricing and
_________________ products in order to satisfy
customers’ needs and wants.
All activities needed to get a product from the manufacturer
to the__________________ .
Elements of the Marketing Concept
Customer Orientation: Do it the
________________ way
Company Commitment: Do it better
Company Goals: Do it with success
in mind
What is marketed?
Two types of PRODUCTS
Goods (__________items such as automobiles, laptops)
and nondurable goods (consumed within a short period
of time such as a fruit smoothie, lipstick, toothpaste)
Services (intangible deeds or tasks such as haircuts,
dental treatments, cell phone service)
Why satisfy customers?
Needs (necessities) vs. Wants (desires)
Needs include things you must have to
survive (food, clothing, shelter) or
medicine
Wants are things you do not have to
have, luxuries.
10 pairs of shoes, a sports car, the
newest cell phone
We have to have needs, but because of
marketing, we have ______________ .
Recognize the Importance of Marketing.
Powerpoint Questions
Directions: Please fill in the blanks below
Elements of the Marketing Concept
Customer Orientation: Do it the customer’s way
Company _____________: Do it better
Company Goals: Do it with success in mind
The benefits to marketing are…
New and ___________ products
___________ prices
4 P’s of Marketing
Product – what you are selling
____________– how much you are charging
Place – where it is being sold, how it will get from
manufacturer to consumer
Promotion – Inform, Persuade, or Remind customers about
your product
A SWOT Analysis?
SWOT – Strengths, Weaknesses,_______________, and
Threats
When marketing (selling) a product there are some things
you can control and some things you cannot.
Internal (Controllable) – Strengths & Weaknesses
Company analysis – staff-related, financial,
production, 4 P’s
External (Uncontrollable) – Opportunities &
____________ Competition, Environmental Issues,
political, economic, technological