* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Marketing and society : social responsibility and marketing ethics
Social commerce wikipedia , lookup
Marketing communications wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
Digital marketing wikipedia , lookup
Social media marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Service parts pricing wikipedia , lookup
Marketing plan wikipedia , lookup
Neuromarketing wikipedia , lookup
First-mover advantage wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Price discrimination wikipedia , lookup
Target audience wikipedia , lookup
Consumer behaviour wikipedia , lookup
Direct marketing wikipedia , lookup
Street marketing wikipedia , lookup
Food marketing wikipedia , lookup
Product placement wikipedia , lookup
Multicultural marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Target market wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Product lifecycle wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Planned obsolescence wikipedia , lookup
Perfect competition wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing strategy wikipedia , lookup
Green marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Global marketing wikipedia , lookup
Predictive engineering analytics wikipedia , lookup
Pricing strategies wikipedia , lookup
Marketing and society : social responsibility and marketing ethics Social responsibility definition : Some referred it to” the obligation of the firm , beyond the requirement of low , to take into consideration in its decision making the social consequences of its decision and action as well as profit Social criticism to marketing Marketing receives much criticism some of them justified and much is not . Social critics claim _ consumer _ society _ business firms that certain marketing practices hurt marketing impact on individual consumer : 1_ product : _ quality the firm should monitor carefully the quality control in manufacturing its product and make sure that certain standards are met _ warranties should be provided to assure customers that they get reliable product he should know that he have recourse if he purchase the product _ foreign sales Before a foreign product can be sold to a • particular county the rules and regulation of that country should be met first _ Packaging a product should not be packed in away that its already deceiving the consumer . _ Planned obsolescence a practice of selling new product • purposely planned for the phasing out of old product _ Safety The product must be save to consume or use _ Liability When damage is done due to the use of • the product , the business is responsible • 2_ promotion : • _ effect on children : sensitive minds children have _ exaggerated claims : for attraction _ astfull , deceptive , manipulated 3_ place of distribution _ refusal to sell or distribute to an area _ recycling _ use of channel power ( threats other _ franchising (make false claims ) compan 4_ price : _ higher price to the poor _ spurious sales price ( inadequate information ) _ bait and switch switch higher price just whe consumer show interest _ unit pricing:allow consumer to compeer the prices or product per established units such as ounces or quarter