Download 6 th Annual CHALK ON THE WALK

SPONSORSHIP
OPPORTUNITIES:
6th Annual
CHALK
ON THE WALK
Community
Celebration
September 25, 2010
Downtown Biddeford
RAIN DATE: October 2
6th Annual
CHALK ON THE WALK: Sponsoring a bright
idea!
The 6 Annual Heart of Biddeford Chalk on the Walk festival will be held on Saturday, Sept. 25
th
2010 from 11AM – 4PM with a rain date of Oct. 2. This family-fun packed community-building
event has put Biddeford back on the map as host to one of Maine’s top cultural-arts events and
continues to grow in attendance each year.
We rely on sponsorship support from local and regional businesses to help with the expenses
associated with producing an event of this caliber. Sponsorship support goes towards
entertainment, marketing, materials, family/arts programming and more.
Chalk on the Walk 2010: SPONSORSHIP LEVELS
Premiere logo inclusion in all marketing*
Presenting sponsorship mention in radio ads
Exclusive event presence (banners, etc.)
MPBN Underwriting mention
5 event squares
Lead logo inclusion in all marketing
Event presence
2 event squares
Logo inclusion in all marketing
Event presence
1 event square
*see ‘Sample Marketing Plan’
BUILD A STRONGER
COMMUNITY
Chalk on the Walk is a fun
family-friendly event that
SUPPORT COMMUNITY
encourages good hearted
REVITALIZATION EFFORTS
This event benefits local competition and participation
from all corners of the
artists while stimulating
community
Biddeford’s creative and
Downtown economy
EXCELLENT EXPOSURE
WHY BECOME Sponsors receive brand
association and logo
A SPONSOR? inclusion in all marketing
GET INVOLVED
and public relations
Send a team of employees,
materials
give a square to a good
*See sample marketing plan
customer or donate to a
class for kids to use
DEVELOP RELATIONSHIPS
Chalk on the Walk provides
sponsors with a unique way
to connect with new
customers while catching
with old ones
SAMPLE MARKETING PLAN
Extensive State-wide editorial coverage campaign
Homepage re-design w/ logo and link on homepage of ‘www.heartofbiddeford.org’
Graphic design with logo inclusion / print / strategic distribution / direct mail campaign
300 full-color posters / 5,000 UV coated full-color dbl sided post-cards
Strategic media partnerships, sponsorships and on-air promotions
MPBN Live remote broadcast with underwriting mention (GOLD level sponsor only)
Oversized printed display materials for strategic retail locations
Digital newsletter campaign
Facebook campaign
Community outreach campaign (public schools and key organizations)
Community calendar campaign
Materials distribution campaign
Cross-promotional opportunity seeking
Print ads in TBD publications
Other tbd audience development measures oriented towards growing Chalk on the Walk
into the one of largest community-building event in Southern Maine!
EVENT OVERVIEW
• 11AM – 4PM on Saturday, Sept. 25
•Artists are free to create their own
square or participate in a community
mural with HOB supplied chalk pastels
•Local businesses / organizations /
generous individuals purchase large
“squares” for $100 – square is
completed by purchaser or assigned to
an artist
•Live musical entertainment w/ special
TBA children’s programming
•Pony Rides / Petting Zoo / Aquarium
“touch tank” / bouncy house / pumpkin
bowling
•Cash prizes!
•Community activity booths & Fire
Department ‘Truck tours’
For more information on sponsorship
opportunities on the 6th annual
Chalk On the Walk
please contact Event Coordinator
Karen D’Andrea at, 207.831.9568
Email [email protected]
or visit: www.heartofbiddeford.org