Download Marketing is All Around Us

Marketing is All
Around Us
Marketing is All Around Us - Ch.1
What is Marketing?

The process of
developing,
promoting, and
distributing
products in order
to satisfy
customers’ needs
and wants.
Marketing is All Around Us - Ch.1
Marketing is. . .
 Products
– Goods and services.
 Goods
– Material items you can touch.
 Services
– A series of tasks performed for a
customer.
Marketing is All Around Us - Ch.1
Marketing ... Connecting
businesses to their customers.
 Marketing
provides the means
for the exchange process.
– An exchange takes place every
time something is sold in the
marketplace.
Marketing is All Around Us - Ch.1
In what ways does marketing
affect you every day?
Marketing is All Around Us - Ch.1
Functions of Marketing

Marketing
Information
Management
– Gathering,
recording,
analyzing and
disseminating
information to aid
in making
marketing
decisions.
Marketing is All Around Us - Ch.1
It is a process. It involves. . .
Pricing
 Items must be priced so that consumers
want to buy them.
 Price indicates quality and/or value to
consumers.
 Price must be set to enable businesses
to make a profit, but still be able to
compete with others.
Marketing is All Around Us - Ch.1
What is Marketed?
Durable Goods - desks, computers, houses
 Nondurable Goods - food, cosmetics, gasoline
 Services - banking, health care, job placement
 People - Athletes, Musicians, Political Candidates
 Places - Honeymoon locations, vacations
 Organizations - NCAA, Labor unions, Art museums
 Ideas - “Pitch in”, “Buckle up for Safety”

Marketing is All Around Us - Ch.1
Why study marketing?



. . . to understand
business
. . . to learn
interpersonal skills
. . . to perfect
communication
skills.
Marketing is All Around Us - Ch.1