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“Facebook Meets Instagram: What it Means for you Brand” Kenna Borgmeier Jeff Miller Instagram’s Short History Kevin Systrom co-founded and became CEO Launched Oct. 6, 2010 with 4 employees App offered only to iPhone users up until April 2012 Currently 35 million consumers and 13 employees Facebook’s Acquisition Twitter showed interest in early 2011 and Zuckerberg in Summer ’11 April 5, 2012 Zuckerberg calls Systrom and start negotiating Two of them continuously met over the weekend Ended with a $1 billion offer for Facebook to buy Instagram Class Discussion Do you have Instagram? What are your thoughts on Facebook’s acquisition? How do you think this acquisition will change Instagram? Do you see marketing opportunities? Marketing on Instagram Sharing photos can be a source of suggestions and influence Brands can use opportunity to strengthen “digital ecosystems” Instagrid Network connects brands with consumer users New Possibilities for Marketing Brands can connect Instagram and users to their company Facebook pages Partnership will attract new users to join Instagram As a consumer, how would you or do you react to this “digital ecosystem” marketing? Questions or Comments? Sources http://mashable.com/2012/04/17/facebook-instagrambrand/ ----(article) http://online.wsj.com/article/SB1000142405270230481840457 7350191931921290.html http://instagram.com/