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East Norfolk Tourism
Marketing Project
Project Brief
Tourism Cluster Audit
Marketing Action Plan
Development Activities Plan
Marketing Toolkit
Microsite
Lessons learned
Our Approach
Tourism cluster audit
Market segmentation
Tourism business workshops x 3
Integrate work packages – total solution
Draw out distinctiveness
Equip destination and businesses to
deliver plan
Marketing Action Plan
Focus single-mindedly on four target
markets
Consistently use a shared story messages, images, design
Shift resources from print to digital and PR
– cost effective; goes with the trend
Marketing Action Plan
Support businesses – set up PR and
Social Media Groups
Enable businesses – Marketing Toolkit
plus engagement through NNDC and
NNTF
Development Plan
Finding your way around – legibility
Food and drink – make more of it
Events and festivals – develop potential
Accommodation – invest in facilities
Marketing Toolkit
Know your Markets
The Style Guide
The Style Guide Workbook
Social Media
Delivering the Promise Workbook
Next Steps
Launch and roll out toolkit
Deliver MAP and DAP recommendations
Implement East Norfolk itineraries on the
www.visitnorthnorfolk.com website