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Learning is del.icio.us Social bookmarking in undergraduate management courses Pacey Foster, UMass Boston Jesse Kriss, JKLabs May 15, 2009 This work was supported by a Personal Teaching Improvement grant from the University of Massachusetts Information Technology Council Subcommittee on Academic Technology (SAT) Overview • (Re)Introducing social bookmarking • Social bookmarking as a tool for student research collaboration • Design, implementation and data collection • Preliminary results • Conclusion and discussion (Re)Introducing Social Bookmarking Definition (http://en.wikipedia.org/wiki/Social_bookmarking) “Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy.” Implementation and applications • • • • • • Multiple web applications allow you to store bookmarks Bookmarks are available from any computer on the internet Including metadata (tags) for bookmarked pages helps organize web content Allows for social web browsing - People are linked by tags - People with similar tags will likely have bookmarked other things of interest to you Allows for the emergence of folksonomies and on-line communities Potential to document the emergence of cognitive/social networks http://delicious.com/mgtprof http://delicious.com/libraryofvinyl Social Bookmarking in the Classroom Web 2.0 tools are becoming more common in businesses (wikis, corporate blogs, etc.) •Exposing students to these tools is important in its own right Students spend lots of time browsing the web and using social networking sites •Is it possible to capture some of this energy for classroom activities? Social bookmarking sites are free, fun (?) and easy to use (?) Social bookmarking could help students organize web content for research (or other group) projects Student bookmarks will form a permanent resource for future sections The Current Project Introduced del.icio.us to three undergraduate management sections •Mgt303 – Spring 2008 (optional) •Mgt303 – Spring 2009 (optional) •Mgt450 – Spring 2009 (required) Data collection on class activity •Ruby program parses delicious.com RSS feeds for “mgt303” and “mgt450” tags •Conversion to tab-delimited text file •Text files available at: http://jklabs.net/tags/mgt303.txt http://jklabs.net/tags/mgt450.txt •Informal user experience survey Data analysis with UCINET and NETDRAW Mechanics Deconstructed Application Delicious.com - Users - Bookmarks/tags 1. Students register and begin tagging Your class 2. RSS feeds for tags of interest (“mgt303”) Research 3. User data updated hourly and stored as plain text Jklabs.com - Ruby program - Parsing RSS feeds 4. Data conversion and analysis using UCINET/Netdraw Data/Viz on Class - Tag clouds - User activity Mgt303: Managing Organizations motivation starbucks andy303 kayacv ums00249139 dalila_popko sap mgt303 prisoner's milgram market humor merger green cooperation teams obama video storyofstuff network mission global dilemma stanford personality leadership midterm mergers systemdynamics youtube system:filetype:pdf predictionmarket psychology obedience failure markets social h.i.mk mgtprof tools consumerism experiment conformity accenture asch csr layoff gore prediction networks intrade situation warming globalization competition balance tips system:media:document productivity tlfeuerstein health Mgt450: Organizational Negotiation and Conflict Resolution reverse prisoner's defendingcenters AOL palestine theory smith nash research hypothesis arbitration five international table israel equilibriayour labor Warner ADR dilemma arms jack funny conflict yahoo NewsHour second topic security PON hard salary video wrong kellogg mgtprof politics cornell ethics trade easy WGA cyprusNI bosnia failing? peace see gaza DaytonAccord mgt434 system:filetype:pdf hamas negotiation ethnicdivide strike reconciliation life alex819 stabilitypact EU daytonaccord mgt450 bargaining stimulus consumers aid dividedcities IMF system:media:document truth instability imcb84 keaichen was mrfitzg brian0216 sam1686 baluphx distribution Mgt448 Time Iran WTO google Israel southwest coalition Palestine skills ABM journals merger gender nicholson pieces Korea mediation game doj business ads adamyoutube time Conclusions and future directions Demonstrated feasibility and potential future uses •Implementation and data collection in three sections •Some early adopters continued use after class •Many analytic tools and plug ins are available at http://mashable.com •Potential for student research teams/community building Identified challenges •Limited adoption despite multiple strategies •As an option - very few students adopted •As a requirement – a small number of students adopted •Size of the “required” section makes results hard to interpret •Generally, students found it harder to use than expected •Requires more regular integration with class content 10