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Introduction • Goldy Food Inc. • Started in 2005 by… Established to bring a quick, convenient, and healthy line of products to the University and surrounding areas. Introduction (Cont.) • Started with the idea of putting single serving protein drinks in vending machines at fitness centers and branch them out to retail centers. • Readily available Strategic Focus • Mission/Vision – Our mission/vision at Goldy Foods, Inc. is to provide improved, high-quality protein drinks that are better tasting than our competitors. Through enhanced technology, we will provide the healthiest and most quickly absorbing protein products in convenient vending locations at a fair and affordable price. Target Market • The following characteristics describe our target market: – – – – Active Health conscious Between the ages of 16-35 Middle class and above Product • The Goldy Protein Drink – Single serving • 16 oz bottle – Variety of flavors – Available in Soy and Whey Protein – Fortified with 13 vitamins and minerals Nutrition Specifics Formula X Amino Acid Amount Amount per serving Alanine 1260 mg Calories 100 Arginine 1190 mg Total Fat 1.5g Aspartate 2620 mg Cystine Glutamic Acid 280 mg 4130 mg Saturated Fat 0.5g Cholesterol 0mg Sodium 300mg % 2% 3% 0% 13% Glycine 860 mg Total Carbohydrate 9g 3% Histidine 490 mg Dietary Fiber 0g 0% Isoleucine 1210 mg Sugars 8g Leucine 2080 mg Protein 25g Methionine 320mg Vitamin A 25% Phenylalanine 930 mg Vitamin C 50% Proline 1360 mg Calcium 50% Serine 1340 mg Iron 45% Threonine 1200 mg Vitamin D 20% Tryptophan 140 mg Riboflavin 25% Trosline 690 mg Niacin 35% Valine 1230 mg Vitamin B6 100% Vitamin B12 100% Zinc Potassium 35% 100% Place • Vending Machines – Located at gyms • Lifetime Fitness, YMCA, etc. – Benefits • Convenient • Readily Available • Key differentiating point from competitors • Grocery Stores – Located in health section – Benefits • Bigger customer base • Convenient for those who like to workout at home P A C K A G I N G New Enhanced Flavor Fortified with 13 vitamins and minerals May reduce the risk of heart disease Amount per serving Calories 100 Total Fat 1.5g Saturated Fat 0.5g Cholesterol 0mg Sodium 300mg Total Carbohydrate 9g Dietary Fiber 0g Sugars 8g Protein 25g Vitamin A Vitamin C Calcium Iron Vitamin D Riboflavin Niacin Vitamin B6 Vitamin B12 Zinc Potassium % 2% 3% 0% 13% 3% 0% 25% 50% 50% 45% 20% 25% 35% 100% 100% 35% 100% Goldy’s Protein On the Go •Vanilla Insert Shake •Chocolate •Cookies n’ Cream Flavors Here •Strawberry •Banana •Orange •Tropical Punch •Passion Fruit Price • $2.00 – Convenient for vending machines – Customary pricing method • $9.99 – 6-pack • Because of ingredients • Odd pricing Promotions Magazines • Men’s Health • Women’s Health & Fitness • Shape • Muscle and Fitness • Sport’s Illustrated • Fitness Promotions Samples • U of MN Gyms • Metropolitan gyms • Grocery stores • State wide Promotions Promotions at the Gym • New members will receive a T-shirt and a free shake • Existing members will receive the promotion when membership is renewed • A six month duration Points of Differences • • • • Taste/flavors Convenience Healthiness Enhanced Technology • Location • Price Future of Goldy Inc. • Seek to dominate the industry • Continuously increase healthiness and enhancements • Branch out to other markets including vegetarians etc. • Increase product line such as protein bars and other possible healthy products Questions
